At the recent NAB Convention held in Las Vegas, WWE’s top executives, President Nick Khan and Chief Content Officer Paul “Triple H” Levesque, came together to share their insights about the company’s international growth strategy. Both spoke about the necessity for being physically present in international markets, a concept they referred to as “boots on the ground”, to ensure a truly global outreach.
The discussion threw light on several key points which are highlighted below:
Nick Khan offered an in-depth view into the organization’s approach towards its global expansion strategy: “You can’t simply broadcast American content across the globe and expect it to resonate with international audiences. It requires having a physical presence in these markets. This is something that Paul, our creative team, our superstars, and everyone else have been actively involved in. It’s not a walk in the park, but it’s a necessary task. It yielded extremely fruitful results for us in terms of live merchandise, viewership, and quite possibly most significant of all, gate receipts. It’s a strategy that has already begun to pay off, and we can expect to see more of this direction in the future.”
On being asked about the impact of Netflix on the brand’s expansion efforts, Triple H remarked, “This is the first time ever that it’s been simplified in a way that, globally, everyone, everywhere already knows where to find us and when we’re on air. It’s as simple as just clicking on it and getting there. In the past, it was a jumbled mess with multiple partners, depending on your location, with varying broadcast times and other confusing aspects.”
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