Advanced Television has published an article about the upcoming additions to the Netflix lineup, which includes WWE. The publication includes comments from both TKO and WWE executives on RAW moving to the streaming service next year.
TKO President and COO Mark Shapiro “applauded” the deal, noting that both Netflix and WWE stand to benefit. He said WWE will expand its reach while Netflix will have weekly live sports for the first time.
WWE President Nick Khan noted, “Netflix’s extensive dominance in the entertainment sector made it an ideal home for Raw’s events and its ever-increasing customer base.”
During a recent appearance for Complex’s “Sneaker Shopping” series, Triple H stated that WWE Superstars should also get brand deals similar to celebrities and athletes.
“The Game” also explained how famed rapper Travis Scott generates interest by adding his name to a brand. He said,
“It’s massive. When you have somebody at his level that can say, ‘Hey, this is cool, this is the biggest thing that there is.’ In some way, and I’ve heard them say it so I’m not saying anything that I made up, but in a way, he might be more important [to the brand] than Michael is right now. The thing about him, he’s ears on the ground at all time so it’s not a, ‘Hey, I think kids will like this, I think this will work.’ It’s, ‘That will work, this will work. I know what they want.’ I think that’s a cool place because in today’s world, if it’s not authentic, you can’t make it work. It’s funny, I’ve thought it for a long time. If you look at our world, much like what Travis is doing, that’s bigger obviously but I think that our performers affect that culture just as much as well. If you go to a game in almost any sport, you’ll hear our entrance themes playing in that stadium or arena. You’ll hear the sayings and the chants and the catchphrases that our talent use, you can’t go to a game without people wooing like Flair. I see athletes doing the Roman Reigns one all the time. I think the yeet thing, Jey has now brought that back. It all affects culture in a big way. I think if somebody doesn’t do the signature line with some of our talent, a Cody Rhodes, a Jey Uso, a Roman Reigns, I think they’re missing on the boat on something that could be very impactful towards their business.”
Netflix Continues to Diversify Product Portfolio to Enhance Competitiveness
In a recent article published by Advanced Television, it was announced that Netflix will be adding WWE to its lineup of content. This move is seen as a strategic decision by Netflix to further diversify its product portfolio and enhance its competitiveness in the streaming industry.
The deal between Netflix and WWE has been applauded by TKO President and COO Mark Shapiro, who believes that both parties will benefit from this collaboration. Shapiro stated that WWE will be able to expand its reach by joining forces with Netflix, while the streaming giant will have the opportunity to offer weekly live sports for the first time.
WWE President Nick Khan also expressed his excitement about the partnership, stating that Netflix’s extensive dominance in the entertainment sector makes it an ideal home for WWE’s events and its ever-increasing customer base. This move will undoubtedly provide WWE with a broader platform to showcase its content and engage with a wider audience.
In addition to the announcement of WWE joining Netflix, Triple H, one of the most prominent figures in WWE, recently spoke about the importance of brand deals for WWE Superstars. He emphasized the need for WWE Superstars to have similar opportunities for brand endorsements as celebrities and athletes.
Triple H highlighted the impact of Travis Scott, a renowned rapper, on generating interest in brands by associating his name with them. He mentioned that Scott’s influence goes beyond that of even Michael Jordan at present. According to Triple H, Scott’s ability to understand what resonates with his audience and his authenticity are key factors in his success.
Triple H also drew attention to the significant cultural impact that WWE has, comparing it to what Travis Scott is doing on a larger scale. He mentioned how WWE entrance themes, catchphrases, and gestures are frequently seen and heard in various sports events, indicating the influence of WWE Superstars on popular culture. Triple H believes that athletes and businesses should take advantage of the opportunity to collaborate with WWE talent to create impactful marketing campaigns.
The addition of WWE to Netflix’s lineup is a significant development for both companies. It allows Netflix to expand its content offerings and tap into the massive fanbase of WWE, while WWE gains access to a wider audience through the streaming platform. This partnership highlights the growing importance of streaming services in the entertainment industry and the potential for cross-promotion between different forms of media.
As Netflix continues to diversify its product portfolio, it is clear that the streaming giant is determined to stay ahead of the competition. By incorporating live sports and partnering with influential brands like WWE, Netflix aims to attract and retain subscribers by offering a wide range of content that caters to various interests.