The Rock has announced a new BDE – Big Dwayne Energy – drink. The following press release was issued:
ZOA ENERGY AND DWAYNE “THE ROCK” JOHNSON LAUNCH NEW CAMPAIGN PACKED WITH BDE: BIG DWAYNE ENERGY
Feb 19, 2024
TAMPA, Fla., Feb. 19, 2024 – After a high-velocity 2023 encompassing an enhanced formula, new products, fresh packaging and even more distribution channels, ZOA Energy launches its newest and most disruptive brand campaign ever– tapping into its “BDE” in 2024– Big Dwayne Energy.
ZOA Energy is the catalyst for Big Dwayne Energy: confidence without cockiness, radiating positivity that draws people to you and having the energy to take on any task. It’s all the things that the ZOA brand stands for and Dwayne Johnson exudes. Featuring products with great taste, B & C vitamins, electrolytes and zero sugar, ZOA Energy is inspired by its founders, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, each of whom is top in their field as world class entrepreneurs.
“When someone with a great, radiating energy enters the room, people feel it,” said Dwayne Johnson, Chief Energy Officer. “ZOA Energy helps you be that best version of yourself and positively influence those around you – confidently owning your authentic self, having fun and doing your best to live life to the fullest. Before you know it, everyone is hooked on ZOA.”
Fueling the flame of “Big Dwayne Energy” into 2024, ZOA is releasing a bold and hilarious commercial demonstrating that anyone can unlock their inner Big Dwayne Energy with ZOA Energy, set to the 3X Platinum, chart-topping anthem, “Big Energy,” by the sensational Grammy nominated Atlanta rapper with major BDE, Latto.
“This campaign aims to showcase the distinctive features of our ZOA Energy products in a disruptive and humorous way. We believe everyone can enjoy the benefits of ZOA and embrace the confidence that comes with it,” said Melanie Hellenga, Chief Marketing Officer. “Viewers can anticipate exciting brand placements aligned with crowd favorites like The Walking Dead: The Ones Who Live, The Voice Season 25 Premier, Deal or No Deal Island, and even the 2024 NFL Draft first round picks.”
People from all walks of life star alongside Dwayne Johnson in the ad, channeling their own Big Dwayne Energy in various storylines, getting the energy they need to take on everyday tasks with the help of ZOA. The new campaign, developed by Haygarth USA, launches with a long-form piece of content, and will extend its BDE to shopper marketing efforts through a range of channels, including digital, out-of-home, paid social media, and various activations throughout the year, including a partnership with the UFL, influencer programming, social contests, seasonal promotions, and experiential pop-up moments.
“At ZOA Energy, we are illustrating that everyone has access to “Big Dwayne Energy” – this intangible concept of fearlessly owning who you are and unapologetically sharing your one-of-a-kind self with the world. By embracing this mindset and fueling the body with ZOA, people not only feel energized but confident, bold, and determined to reach their full potential,” said Dany Garcia, Chief Visionary Officer.
ZOA Energy products are available at U.S. retailers, including 7-Eleven, Costco, Quick Trip, HEB, Meijer, and Circle K, as well as Couche Tard, Federated Co-Op Gas Convenience & Grocery, Costco, Circle K, and other locations in Canada. Online purchases can be made through ZOAEnergy.com and Amazon.
About ZOA Energy
ZOA Energy is here to activate the world’s potential: giving people the fuel they need to show up as their best selves. Developed by strength and conditioning coach, Dave Rienzi; global icon and businessman, Dwayne Johnson; global entrepreneur and chairwoman, Dany Garcia; and entrepreneur and investor, John Shulman, ZOA is taking the category to new heights. The ZOA portfolio features both better-for-you energy drinks and pre-workout supplements ––all of which are made with high-quality ingredients, featuring great taste, electrolytes, B & C vitamins, and zero sugar. For more information, please visit ZOAEnergy.com. Follow us on Twitter, Instagram and Facebook.
ZOA Energy and Dwayne “The Rock” Johnson have teamed up to launch a new campaign centered around a drink called BDE – Big Dwayne Energy. This collaboration aims to promote confidence, positivity, and the ability to take on any task with energy and enthusiasm.
ZOA Energy, known for its enhanced formula, new products, and fresh packaging, is taking its brand to the next level with the introduction of Big Dwayne Energy. The concept behind Big Dwayne Energy is all about exuding confidence without cockiness, radiating positivity, and having the energy to tackle any challenge. These qualities align perfectly with the ZOA brand and are exemplified by its founders, including Dwayne Johnson himself.
The ZOA Energy drink features a great taste, along with essential B & C vitamins, electrolytes, and zero sugar. It is designed to provide the necessary fuel to be the best version of oneself and positively influence those around them. Dwayne Johnson, also known as the Chief Energy Officer of ZOA Energy, believes that when someone with great energy enters a room, people can feel it. ZOA Energy helps individuals tap into their authentic selves, have fun, and live life to the fullest.
To fuel the flame of Big Dwayne Energy in 2024, ZOA Energy has released a bold and humorous commercial featuring Dwayne Johnson. The commercial aims to demonstrate that anyone can unlock their inner Big Dwayne Energy with the help of ZOA Energy. It is set to the chart-topping anthem “Big Energy” by the Grammy-nominated Atlanta rapper Latto, who is known for her major BDE.
The campaign will also feature exciting brand placements aligned with popular shows like The Walking Dead: The Ones Who Live, The Voice Season 25 Premier, Deal or No Deal Island, and even the 2024 NFL Draft first round picks. ZOA Energy aims to showcase the distinctive features of its products in a disruptive and humorous way, emphasizing that everyone can enjoy the benefits of ZOA and embrace the confidence that comes with it.
The ad will feature people from all walks of life, alongside Dwayne Johnson, channeling their own Big Dwayne Energy in various storylines. They will showcase how ZOA Energy helps them tackle everyday tasks with energy and enthusiasm. The campaign, developed by Haygarth USA, will extend its BDE to shopper marketing efforts through various channels, including digital, out-of-home, paid social media, and experiential pop-up moments.
Dany Garcia, the Chief Visionary Officer of ZOA Energy, believes that everyone has access to Big Dwayne Energy. It is about fearlessly owning who you are and unapologetically sharing your unique self with the world. By embracing this mindset and fueling the body with ZOA, people not only feel energized but also confident, bold, and determined to reach their full potential.
ZOA Energy products are readily available at various retailers across the United States and Canada, including 7-Eleven, Costco, Quick Trip, HEB, Meijer, Circle K, Couche Tard, Federated Co-Op Gas Convenience & Grocery, and more. Online purchases can be made through ZOAEnergy.com and Amazon.
ZOA Energy is a brand that aims to activate the world’s potential by providing individuals with the fuel they need to show up as their best selves. Developed by a team of experts including Dwayne Johnson, ZOA Energy offers a portfolio of better-for-you energy drinks and pre-workout supplements. These products are made with high-quality ingredients, featuring great taste, electrolytes, B & C vitamins, and zero sugar.
For more information about ZOA Energy and its products, visit ZOAEnergy.com. You can also follow them on Twitter, Instagram, and Facebook to stay updated on their latest campaigns and offerings. With the launch of Big Dwayne Energy, ZOA Energy is set to make a significant impact in the energy drink market and inspire individuals to embrace their own BDE.