American digital video streaming service FITE TV, which hosts several wrestling shows, has announced its rebranding to TrillerTV.
Triller is the social media platform that bought FITE a couple of years ago.
Triller has issued a press release with more details on the change and statements from its executives.
You can check out official announcement below:
The best value in live streaming and the most reliable PPV and subscription platform, FITE is growing beyond its combat sports roots to offer fans even more action
New York, NY (December 11, 2023): FITE is proud to announce its rebranding as TrillerTV, signaling the continuing addition of new sports categories and closer alignment with parent company Triller. The PPV platform, subscription channel, and FAST channel will all continue to deliver the same incredible action, with the same reputation for quality, reliability, and innovation. Now, the massive reach and resources of Triller will power FITE’s continued growth through acquisitions and major sports rights licensing deals.
“TrillerTV is everything you know and trust from FITE, but with doors open for even more sports,” said Michael Weber, Co-Founder and COO of TrillerTV. “Our original name served us well, as have our loyal customers, promoters, and athletes to whom we are super grateful. The time has come to give even more to expand the experience we’ve built from the ground up to celebrate the passion and precision that makes us all love sports.”
FITE was founded in 2015 using pioneering and proprietary AI tools to enhance the viewer experience. The platform has since grown, thanks to its hard-driving, sports-fanatic team, to serve 8 million registered users around the world, and to present blockbuster events with the biggest names in their fields.
Subscription services AEW Plus, FITE+, and the FAST channel, FITE 24/7 have all grown at an astounding rate, and now FITE+ becomes TrillerTV+, FITE 24/7 becomes TrillerTV 24/7, and AEW Plus keeps its name. Both TrillerTV+ and AEW Plus have newly enabled geo-tagged pricing, increasing their value proposition for international audiences.
”Now that we’ve proven FITE in 10s of thousands of live events from all over the world, it’s time to expand to more content verticals under our new brand TrillerTV,” Kosta Jordanov, Co-Founder and CEO of TrillerTV, said, “We will be adding new sports categories, more premium brand promotions, and continuing to improve our technology to give the best user experience in streaming sports and entertainment.”
“We are thrilled to realize one of the core objectives of the acquisition of FITE,” added Mahi de Silva, CEO of Triller. “The launch of TrillerTV is the culmination of the strategy of expansion from their combat sports roots to broader sports content and even broader entertainment verticals across the globe. TrillerTV is a great example of Triller’s open-garden approach of delivering high quality entertainment on every platform; mobile phones, PCs, streaming devices, set-top-boxes and gaming consoles.”
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FITE TV, the popular American digital video streaming service known for hosting wrestling shows, has recently announced its rebranding to TrillerTV. This move comes after Triller, a social media platform, acquired FITE a couple of years ago. The rebranding aims to align FITE more closely with its parent company and expand its offerings to include a wider range of sports categories.
In a press release issued by Triller, the company stated that the rebranded TrillerTV will continue to provide the same high-quality content and reliable pay-per-view (PPV) and subscription services that FITE was known for. The platform will also benefit from Triller’s extensive reach and resources to facilitate its growth through acquisitions and major sports rights licensing deals.
Michael Weber, Co-Founder and COO of TrillerTV, expressed excitement about the rebranding, stating that TrillerTV will build upon the foundation established by FITE and offer even more sports content to its loyal customers, promoters, and athletes. The company aims to celebrate the passion and precision that makes sports so beloved by fans worldwide.
FITE, which was founded in 2015, has gained popularity by using pioneering AI tools to enhance the viewer experience. With a dedicated team of sports enthusiasts, the platform has grown to serve 8 million registered users globally and has hosted blockbuster events featuring some of the biggest names in various fields.
As part of the rebranding, subscription services such as AEW Plus, FITE+, and the FAST channel, FITE 24/7, will be renamed TrillerTV+, TrillerTV 24/7, and AEW Plus will retain its original name. Additionally, both TrillerTV+ and AEW Plus will now offer geo-tagged pricing, providing better value for international audiences.
Kosta Jordanov, Co-Founder and CEO of TrillerTV, highlighted the company’s plans to expand into more content verticals under the new brand. TrillerTV aims to add new sports categories, promote premium brands, and continuously improve its technology to deliver the best user experience in streaming sports and entertainment.
Mahi de Silva, CEO of Triller, expressed his excitement about the launch of TrillerTV, stating that it fulfills one of the core objectives of acquiring FITE. He emphasized Triller’s commitment to delivering high-quality entertainment across various platforms, including mobile phones, PCs, streaming devices, set-top-boxes, and gaming consoles.
With this rebranding, TrillerTV aims to continue providing fans with an exceptional streaming experience while expanding its offerings to cater to a broader range of sports and entertainment verticals.
In conclusion, the rebranding of FITE TV to TrillerTV signifies a new chapter for the popular digital video streaming service. With the support and resources of its parent company, Triller, TrillerTV aims to offer fans an even wider range of sports content while maintaining its reputation for quality, reliability, and innovation.