On April 4, Cody Rhodes filed to trademark “The Renaissance Era,” something he has been reffering to the current era of WWE as The Renaissance Era.
It’s listed for merch and entertainment purposes. Check out the description:
“Mark For: THE RENAISSANCE ERA trademark registration is intended to cover the categories of hats; Pants; Shirts; Shorts; Socks; Sweatshirts; Bandanas; Shirts and short-sleeved shirts; Hooded sweatshirts.”
Cody Rhodes Files Trademark for “The Renaissance Era” in WWE
In a move that has caught the attention of wrestling fans and industry insiders alike, Cody Rhodes has recently filed to trademark the term “The Renaissance Era.” This trademark application indicates that Rhodes has been referring to the current era of WWE as The Renaissance Era, and he intends to use the term for merchandising and entertainment purposes.
The Renaissance Era is a phrase that carries historical significance, evoking images of a period of cultural and artistic rebirth in Europe during the 14th to 17th centuries. By associating WWE’s current era with this term, Rhodes is making a bold statement about the direction and evolution of professional wrestling.
The trademark application covers a wide range of merchandise categories, including hats, pants, shirts, shorts, socks, sweatshirts, bandanas, and hooded sweatshirts. This suggests that Rhodes plans to capitalize on the popularity of “The Renaissance Era” by offering fans a variety of clothing options that showcase the branding.
By trademarking this term, Rhodes is not only protecting his intellectual property but also positioning himself as a key figure in shaping the narrative and identity of WWE’s current era. It demonstrates his commitment to building a unique brand around this concept and potentially creating new opportunities for himself within the company.
The choice of “The Renaissance Era” as a branding strategy is significant for several reasons. Firstly, it suggests that Rhodes sees this period in WWE as a time of revitalization and innovation, akin to the cultural and artistic explosion that occurred during the Renaissance. This could indicate his belief in the potential for growth and positive change within the wrestling industry.
Secondly, it sets Rhodes apart from his peers and competitors by offering a distinct vision for WWE’s current era. By associating himself with a term that carries historical weight, he is positioning himself as a forward-thinking and visionary leader within the company. This move could help him stand out in a crowded field and solidify his status as a top talent.
Furthermore, the trademark application for “The Renaissance Era” suggests that Rhodes is actively involved in shaping the creative direction of his character and storyline within WWE. By taking ownership of this term, he is signaling his intention to play a significant role in defining the narrative and themes associated with this era.
It remains to be seen how WWE will respond to Rhodes’ trademark application. They may choose to challenge it or negotiate a licensing agreement with him. Regardless of the outcome, this move by Rhodes demonstrates his entrepreneurial spirit and his desire to leave a lasting impact on the wrestling industry.
In conclusion, Cody Rhodes’ decision to trademark “The Renaissance Era” in WWE is a bold and strategic move. By associating himself with a term that carries historical significance, he is positioning himself as a visionary leader within the company and creating new opportunities for himself. This trademark application will undoubtedly shape the narrative and identity of WWE’s current era, making it an exciting development to watch unfold in the world of professional wrestling.