WWE filed for the trademark rights for “World Wrestling Entertainment” in a new category, specifically for drinkware, on February 23.
WWE had to rebrand from World Wrestling Federation in 2002 due to a legal dispute with the World Wildlife Fund. Here is the description:
“Drinking glasses; beer mugs; portable beverage coolers; bottle openers; lunch boxes; coffee cups and mugs; thermal insulated containers for food and beverages; plastic cups; decorative plates; can coolers; cups and mugs; sports bottles sold empty; lunch boxes and portable coolers.”
WWE Files Trademark for “World Wrestling Entertainment” in Drinkware Category
World Wrestling Entertainment (WWE) has recently filed for trademark rights in a new category, specifically for drinkware. The filing, made on February 23, indicates WWE’s intention to expand its brand into the realm of beverage-related products.
This move comes as no surprise, considering WWE’s continuous efforts to diversify its merchandise offerings and capitalize on its massive fan base. With a global following and a strong presence in the entertainment industry, WWE is always on the lookout for new avenues to engage with its audience and generate revenue.
The need for this trademark filing stems from WWE’s rebranding in 2002. Previously known as World Wrestling Federation (WWF), the company was forced to change its name due to a legal dispute with the World Wildlife Fund (WWF). Since then, WWE has successfully established itself as a leading force in professional wrestling and sports entertainment.
The trademark application provides a comprehensive list of products that WWE intends to cover under the “World Wrestling Entertainment” brand in the drinkware category. These include drinking glasses, beer mugs, portable beverage coolers, bottle openers, lunch boxes, coffee cups and mugs, thermal insulated containers for food and beverages, plastic cups, decorative plates, can coolers, sports bottles sold empty, and lunch boxes and portable coolers.
By expanding into drinkware, WWE aims to offer fans a wider range of products to showcase their support for their favorite wrestlers and events. Whether it’s sipping coffee from a WWE-themed mug or enjoying a cold beverage in a WWE-branded sports bottle, fans will now have more options to express their fandom.
This move also aligns with the growing trend of sports and entertainment franchises expanding their merchandise lines beyond traditional apparel and accessories. Drinkware has become an increasingly popular category for branding, as it offers practicality and serves as a constant reminder of one’s favorite brand or team.
WWE’s decision to venture into the drinkware category demonstrates its commitment to staying relevant and adapting to the ever-changing consumer market. By diversifying its product offerings, WWE can tap into new revenue streams and strengthen its position as a global entertainment powerhouse.
While the trademark filing is still pending approval, it is expected that WWE will soon unveil a line of drinkware products featuring its iconic logo and imagery. Fans can look forward to adding these collectibles to their WWE memorabilia collection or simply enjoy using them in their daily lives.
In conclusion, WWE’s recent trademark filing for “World Wrestling Entertainment” in the drinkware category signifies the company’s ongoing efforts to expand its merchandise offerings and engage with fans in new and exciting ways. With a diverse range of products planned, WWE enthusiasts can soon enjoy their favorite beverages in style, proudly displaying their support for the world of professional wrestling.