WWE & Slim Jim Announce Record-Breaking Partnership Ahead Of SummerSlam

WWE and Slim Jim have announced a partnership that will start with Slim Jim acting as the Presenting Sponsor of a marquee match at SummerSlam on Saturday, August 5 at Ford Field in Detroit. The partnership will pay homage to their past and marks the largest sponsorship deal in WWE history.

From WWE’s press release:

“WWE and Slim Jim first crossed paths thirty years ago with a series of explosive, in-your-face Slim Jim commercials, featuring “Macho Man” Randy Savage debuting the famous tagline “Snap Into a Slim Jim!” that has remained a hallmark of the Slim Jim brand ever since. The two global brands will tap into that rich history with a reenergized, multi-platform campaign which begins with “The SummerSlam Battle Royal Presented by Slim Jim,” the first of several custom integrations at WWE’s Premium Live Events. As part of the pact, Slim Jim will also activate at Survivor Series in November, in addition to Royal Rumble and WrestleMania 40 in 2024.

In addition to the live event integrations, the WWE and Slim Jim partnership will include custom content and social media executions with Superstar talent, online sweepstakes to drive fan engagement, in-store activations and more.”

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