WWE Sets a New Ticket Sales Record in Canada at Money in The Bank 2024 Event

WWE Sets a New Ticket Sales Record in Canada at Money in The Bank 2024 Event
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Over the weekend, WWE managed to achieve a new landmark. The Money In The Bank 2024 event marked the most lucrative arena gate ever recorded for a Canadian event.

From Thursday to Sunday, WWE welcomed more than 45,000 spectators across four distinct gatherings. The set of events comprised of the comedy show “Sami Zayn & Friends Do Toronto”, SmackDown, Money In The Bank 2024, and NXT: Heatwave 2024. The remarkable attendance played a significant part in the overall success of the endeavor.

WWE proudly issued a press release on celebrating this achievement, which can be checked below:


In Addition, Viewing Figures, Merchandise & Social Records Were Also Broken

STAMFORD, Conn., July 8, 2024 – Part of the TKO Group Holdings (NYSE: TKO), WWE® today affirmed that Money In The Bank 2024, highlighting the surprise announcement about WWE Superstar John Cena’s retirement in 2025, has emerged as the most profitable WWE arena event in Canada in the history of the company.

Furthermore, the record-breaking weekend was further fueled by WrestleMania XL: Behind the Curtain, that since its debut on July 3, attracted over 2.3 million audiences on WWE’s YouTube channel. This documentary explores the backstage chaos preceding WrestleMania XL, including interviews with personalities such as Dwayne Johnson, Cody Rhodes, Roman Reigns, Seth Rollins, and WWE Chief Content Officer Paul Levesque.

Nick Khan, WWE President, stated, “Our preparations take into account the weekends that draw large crowds to our host cities. The burgeoning results validate our superstars, our creative and media production teams led by Paul Levesque and Lee Fitting respectively, and most saliently, our fans, who have been the cornerstone of our massive viewership.”

Highlights of this record-breaking Money In The Bank event include:

GATE: Money In The Bank 2024 has registered as the most profitable WWE arena event to be held in Canada in company history.

ATTENDANCE: Over 45,000 dedicated fans turned up for the four-day event line-up, including the debut of Sami Zayn’s comedy show, Sami Zayn & Friends Do Toronto, Friday Night SmackDown, Money In The Bank, and NXT Heatwave at the Scotiabank Arena.

VIEWERSHIP: Breaking yet another record, Saturday’s event became the most-watched edition of Money In The Bank, attracting an eye-catching 46 percent more viewership than last year’s record.

JOHN CENA: The bombshell announcement of WWE Superstar John Cena about his impending retirement in 2025 after his Farewell Tour made ripples globally.

MERCHANDISE: Collaborating with Fanatics, there was a dramatic increase in merchandise sales compared to last year. More notably, the Canadian-themed Money In The Bank briefcase was declared as the weekend’s top-selling item.

FAN HOSPITALITY: The fan experience packages by exclusive partner On Location set besides setting a new earning record during the Money In The Bank weekend.

SOCIAL: The news about Cena’s retirement gathered over 65 million views on social media in the first day, which is the highest viewership that WWE has achieved since WrestleMania XL.”