In a move to protect its ticket sales from potential competition by AEW, WWE has reportedly introduced clauses in its venue deals.
According to Dave Meltzer of the Wrestling Observer Newsletter, these clauses aim to limit AEW’s impact on WWE’s events. They stipulate that AEW is not allowed to run a certain number of weeks before or after WWE shows at shared venues. Additionally, both AEW and the respective venues are prohibited from announcing their shows or selling tickets until after WWE events have taken place.
This strategic approach seemingly reflects the company’s concern over Tony Khan’s growing expansion into various markets and venues, prompted by AEW Collision as well as ‘House Rules’ shows. By inserting these clauses, WWE aims to maintain a competitive advantage and safeguard its ticket revenue. The move also highlights the intensifying rivalry between the two wrestling promotions, reminiscent of the WWF’s historic battles with WCW. As All Elite Wrestling continues to make significant strides in the industry, the clash for market dominance between the two companies shows no signs of abating.