WWE & Fanatics Expand Partnership – Details

WWE and Fanatics have announced an expansion of their existing sports and entertainment partnership.

The association, which will begin on May 1 before WWE’s Backlash pay-per-view event, will now see Fanatics assume operations of WWE’s global event merchandise business.

Fanatics Commerce, the company’s e-commerce and licensed merchandise division, will manage the on-site event retail experience for WWE’s annual calendar of 300-plus events, including WrestleMania, Royal Rumble, and SummerSlam.

Fanatics became WWE’s global e-commerce partner in 2022, resulting in record-breaking sales at WrestleMania, Royal Rumble, Money In The Bank, among other events.

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