WWE Applies for Trademark of WCW Pay-Per-View Moniker

WWE Applies for Trademark of WCW Pay-Per-View Moniker
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On July 2, the WWE triumphantly secured a new trademark connected to an iconic WCW pay-per-view program. This pay-per-view, known as SuperBrawl, was an annual event run by WCW from 1991 to 2001 and was recognized as one of WCW’s flagship shows.

Prominent bouts from SuperBrawl included the inaugural main event that saw Ric Flair battle Tatsumi Fujinami for the WCW and NWA World Heavyweight Titles, as well as the final show, culminating in a retirement match between Scott Steiner and Kevin Nash for the WCW World Heavyweight Title.

WWE obtained control of WCW’s trademarks for a prolonged period after buying the competitors. Cody Rhodes, in 2019, attempted to claim the SuperBrawl name along with other WCW pay-per-event themes linked to his father, Dusty Rhodes. Ultimately, he reached an arrangement with WWE.

In the settlement, WWE granted Cody the rights to the name “Cody Rhodes” and several WCW-themed events that he had been seeking to own. The WWE submitted the new trademark to the United States Patent and Trademark Office for use in broadcast media.

The following is a description of the trademark filing:

“Exhibition of professional wrestling events rendered through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information.”