WWE Announces New Partnership With Constellation Brands Beer Division
Photo by George Napolitano/FilmMagic
WWE announced a new partnership with Constellation Brands Beer Division today. This partnership will see Victoria beer become the official beer of SummerSlam 2021 and Corona and Modelo beer will also invest in a partnership with WWE that will come to fruition on different events.
WWE® AND CONSTELLATION BRANDS BEER DIVISION UNVEIL NEW PARTNERSHIP
STAMFORD, CT and CHICAGO, IL, October 14, 2020 – WWE (NYSE: WWE) and Constellation Brands Beer Division today announced a new multi-platform partnership that names Constellation’s Victoria™ beer the “Official Beer of SummerSlam,” one of WWE’s most-anticipated events of the year. In addition to Victoria’s official sponsorship of SummerSlam 2021, two other Constellation beer brands, Corona® and Modelo®, will also invest in the partnership with WWE, including multimedia elements encompassing various WWE events and touchpoints.
“We are thrilled to feature multiple brands from our beer portfolio with this WWE partnership, including a dedicated activation with Victoria beer,” said Rene Ramos, Vice President of Field, Lifestyle and Experiential Marketing at Constellation Brands. “Victoria consumers are huge fans of WWE action and its Superstars so we can’t wait to be a part of SummerSlam and other activations throughout the year.”
“We are proud to partner with Constellation Brands to connect the WWE Universe with three marquee brands, Victoria, Corona and Modelo,” said John Brody, WWE Executive Vice President, Global Head of Sales & Partnerships. “This integrated partnership will provide Constellation Brands the opportunity to leverage the personalities of our larger-than-life Superstars, the massive appeal of SummerSlam, and the incomparable reach of the WWE brand.”
As the “Official Beer of SummerSlam,” Victoria will activate across a wide range of WWE platforms including a match sponsorship within the SummerSlam event and a segment sponsorship within the SummerSlam Kickoff Show. Leading into SummerSlam, Victoria will partner with a WWE Superstar Brand Ambassador for special appearances and social media support; a targeted, cross-platform campaign across WWE’s digital and social platforms; retail activations and more.
*As always, Constellation Brands encourages consumers 21 and older to drink responsibly.
About Constellation Brands
At Constellation Brands (NYSE: STZ and STZ.B), our mission is to build brands that people love because we believe sharing a toast, unwinding after a day, celebrating milestones, and helping people connect, are Worth Reaching For. It’s worth our dedication, hard work, and the bold calculated risks we take to deliver more for our consumers, trade partners, shareholders, and communities in which we live and work. It’s what has made us one of the fastest-growing large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what’s next.
Today, we are a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Every day, people reach for our high-end, iconic imported beer brands such as Corona Extra, Corona Light, Corona Premier, Modelo Especial, Modelo Negra, and Pacifico, and our high-quality premium wine and spirits brands, including the Robert Mondavi Brand Family, Kim Crawford, Meiomi, The Prisoner Brand Family, SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey.
But we won’t stop here. Our visionary leadership team and passionate employees from barrel room to boardroom are reaching for the next level, to explore the boundaries of the beverage alcohol industry and beyond. Join us in discovering what’s Worth Reaching For.
WWE, a publicly-traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 28 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.