WWE officially announced a new partnership with The Big 12 conference. WWE issued the following:
BIG 12 CONFERENCE PARTNERS WITH WWE® FOR 2023 BIG 12 FOOTBALL CHAMPIONSHIPIRVING, Texas and STAMFORD, Conn., November 16, 2023 –
Today, the Big 12 Conference announced a collaboration with WWE®, part of TKO Group Holdings (NYSE: TKO), for the upcoming 2023 Dr Pepper Big 12 Football Championship on Saturday, December 2, held at AT&T Stadium in Arlington, Texas.
Through this partnership, the Big 12 and WWE will introduce a custom-made championship title belt for this year’s Big 12 Football Championship Most Outstanding Player, presented on-field at the conclusion of the game by a WWE Superstar. Additionally, a co-branded WWE x Big 12 logo will be featured throughout the venue and on the field.
Throughout the week leading up to the 2023 Dr Pepper Big 12 Football Championship and the game itself, WWE Superstars will be prominently featured and integrated. In addition to the championship title belt presentation, select WWE Superstars will participate in a Big 12 Conference community event, pre-game hospitality events and the game’s official coin toss.
“WWE is a global brand that connects with a wide array of audiences,” said Commissioner Yormark. “With this partnership, we will integrate WWE and its brand power into one of the Conference’s biggest moments, further strengthening the bridge between sports and entertainment throughout the Big 12.”
“Brett and his team at the Big 12 have turbocharged the conference through innovative media rights deals and commercial partnerships, constantly exploring new ways to grow the conference’s reach and influence,” said WWE President Nick Khan. “We’re excited to partner with them and help amplify the Big 12 Championship.”
The Big 12 Conference and WWE will also collaborate to introduce an exclusive Big 12 Championship merchandise line. Merchandise will be available for purchase online and throughout AT&T Stadium team stores.
The Dr Pepper Big 12 Football championship game will air live on December 2 at 12 p.m. ET / 11 a.m. CT on ABC. Additional entertainment enhancements for the 2023 Dr Pepper Big 12 Football Championship will be announced at a later date. Grammy-award winning artist and hip-hop icon Nelly will be performing during the first-ever Football Championship Halftime Show. Tickets to the 2023 Dr. Pepper Big 12 Championship are available to purchase online via SeatGeek at https://big12.us/3i564VW.
About WWE
WWE, part of TKO Group Holdings (NYSE: TKO), is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 25 languages through world-class distribution partners including NBCUniversal, FOX Sports, TNT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in approximately 165 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network. Additional information on WWE can be found at wwe.com and corporate.wwe.com.
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WWE Announces Partnership with The Big 12 Conference for 2023 Big 12 Football Championship
WWE (World Wrestling Entertainment) has recently announced a new partnership with The Big 12 conference for the upcoming 2023 Dr Pepper Big 12 Football Championship. This collaboration aims to bring together the worlds of sports and entertainment, creating an exciting and unique experience for fans.
The Big 12 Conference, known for its competitive football programs, will introduce a custom-made championship title belt for this year’s Big 12 Football Championship Most Outstanding Player. This special award will be presented on-field at the conclusion of the game by a WWE Superstar, adding an element of excitement and prestige to the event. Additionally, a co-branded WWE x Big 12 logo will be featured throughout the venue and on the field, showcasing the partnership between the two organizations.
Leading up to the championship game, WWE Superstars will be prominently featured and integrated into various events. Apart from the championship title belt presentation, select WWE Superstars will participate in a Big 12 Conference community event, pre-game hospitality events, and the game’s official coin toss. This integration of WWE talent will undoubtedly enhance the overall fan experience and create memorable moments for both wrestling and football enthusiasts.
Commissioner Yormark expressed his excitement about the partnership, stating that WWE is a global brand that connects with a wide array of audiences. By integrating WWE and its brand power into one of the Conference’s biggest moments, the bridge between sports and entertainment throughout the Big 12 will be further strengthened.
WWE President Nick Khan also expressed his enthusiasm for the partnership, praising the Big 12 Conference for its innovative media rights deals and commercial partnerships. He believes that this collaboration will help amplify the Big 12 Championship and contribute to its growth and influence.
In addition to the on-field collaborations, the Big 12 Conference and WWE will collaborate to introduce an exclusive Big 12 Championship merchandise line. Fans will have the opportunity to purchase merchandise online and at AT&T Stadium team stores, allowing them to show their support for their favorite teams and the partnership between WWE and the Big 12 Conference.
The 2023 Dr Pepper Big 12 Football Championship game will be aired live on December 2 at 12 p.m. ET / 11 a.m. CT on ABC. Apart from the thrilling football action, Grammy-award winning artist and hip-hop icon Nelly will be performing during the first-ever Football Championship Halftime Show, adding another layer of entertainment to the event.
This partnership between WWE and The Big 12 Conference showcases the potential for collaboration between sports and entertainment entities. By bringing together the passionate fan bases of both wrestling and football, this partnership aims to create a unique and unforgettable experience for fans of all ages.
For more information about WWE and its various offerings, including television programming, live events, and digital media, visit their official website at wwe.com. Stay updated with all the latest wrestling news on eWrestlingNews.com or follow them on Twitter and Facebook.
In conclusion, the partnership between WWE and The Big 12 Conference for the 2023 Big 12 Football Championship is set to bring excitement, entertainment, and a new level of prestige to the event. With the integration of WWE Superstars and the introduction of a custom-made championship title belt, fans can expect an unforgettable experience that combines the worlds of wrestling and football.