The WWE is pulling its weight with Drumstick, a popular sundae cone brand, to make it the official snack of WWE WrestleMania 41 held in Las Vegas, NV.
An official statement on the partnership can be found below:
WE’VE GOT DRUMSTICK TEAMING UP WITH WWE AND JOHN CENA FOR A ‘SNACKDOWN’ AT WRESTLEMANIA 41
A Toast to Drumstick as They Claim Victory Over Lackluster Snacks, Prompting the Ultimate Summer Snackdown
WALNUT CREEK, Calif., April 3, 2025 /PRNewswire/ — Brace yourself for the Ultimate Snackdown! Loved sundae cone brand Drumstick is joining forces with the WWE, under the umbrella of TKO Group Holdings, to knock out dull, tasteless snacks. Powered by WWE veteran John Cena, this dynamic duo aims to bring thrilling social contests, intriguing content and grand activations, debuting at WrestleMania 41 at Allegiant Stadium in Las Vegas.
The buzz doesn’t stop there as Drumstick mobilizes the WWE Universe throughout the summer with the Drumstick Summer Snackdown, calling on fans to help eliminate their dreary snacks.
Wave farewell to insipid pretzels and dry popcorn. The Snackdown Mission, led by Drumstick’s own Dr. Umstick along with Cena, will make a grand entry during WrestleMania, delivering Drumsticks to snack enthusiasts. Expect a WWE-style rhythmic smack talking – or rather, snack talking – in the process.
“To collaborate with Drumstick is indeed a privilege. This endeavor brings the Snackdown to all WWE fans, starting at WrestleMania, and continues throughout the summer with more Snackdown excitement,” voiced John Cena. “I have been a Drumstick aficionado since it was the most sought-after treat in Jr .High! I’m fortunate to bring together two of my passions.”
The Snaction is just beginning. The Drumstick Summer Snackdown encourages WWE Universe to promote the Snackdown throughout summer, featuring unexpected turns and surprises. Prizes range from exclusive SummerSlam seats, specially signed WWE Superstar merchandise, unique Drumstick merchandise, and cash giveaways. Fans, keep close tabs on Drumstick’s social channels for more unexpected fun headed your way.
“Drumstick is synonymous with excitement in every occasion, much akin to WWE,” said Elmer Gonzalez, Brand Manager. “Through the Drumstick Summer Snackdown, fans get more opportunities to engage with the brand and help us designate Drumstick as the true Snackdown Champion. We’re all set for an exhilarating summer, so keep your eyes peeled on our social channels for more updates.”
Drumstick’s involvement in WWE will be remarkable. Content is being released as we speak on social media, leading up to the featured spot with Dr. Umstick and John Cena, scheduled to air during the WrestleMania broadcast and in the stadium. Drumstick Snack Zones will also be positioned at WrestleMania and SummerSlam.
For more information about Drumstick and how to participate in the Snackdown, visit www.drumstick.com or follow @drumstick on Instagram and TikTok.