WWE announced on Monday the details about its new fan experience, WWE World at WrestleMania. WWE issued the following presser:
WWE® and Fanatics Events Announce First-of-its-Kind Fan Experience: WWE World at WrestleMania in Philadelphia
Five-day Event Runs from April 4-8, Featuring Immersive World for WWE Fans & the
Largest WWE Superstore in WrestleMania History
Tickets on Sale This Thursday, February 22 at 10 a.m. ET
STAMFORD, Conn., February 19, 2024 – Today, WWE (NYSE: TKO) and Fanatics Events, the live and special event division of Fanatics, officially announced details for WWE World at WrestleMania, a five-day interactive fan experience taking place from Thursday, April 4 through Monday, April 8 at the Pennsylvania Convention Center in Philadelphia. Tickets will go on sale this Thursday, February 22 at 10 a.m. ET, ranging between $30 and $300.
WWE World at WrestleMania will feature a variety of immersive experiences for fans including a central main stage that will host roundtable discussions with top WWE Superstars, a WWE 2K24 gaming tournament, live podcast recordings, live memorabilia and autograph sales through Fanatics Live, and the largest WWE Superstore in WrestleMania history. The event will also feature exclusive merchandise, autograph sessions and meet-and-greets with WWE Superstars and Legends, in addition to immersive exhibits and memorabilia honoring WrestleMania’s 40-year history.
“Fanatics has a phenomenal ability to customize offerings for fans and we’re excited to partner with them on this first-of-its-kind experience for the WWE Universe at WrestleMania XL,” said Scott Zanghellini, WWE Co-Head of Revenue Strategy & Development.
“Fanatics Events is thrilled to partner with WWE to host our debut event, WWE World at WrestleMania,” said Lance Fensterman, CEO of Fanatics Events. “Through unique content, Superstar access and immersive experiences, we look forward to curating a captivating event for all fans who are in Philadelphia for WWE’s marquee event.”
The launch of WWE World at WrestleMania expands on an already successful partnership between WWE and Fanatics which includes global e-commerce, licensed merchandise and memorabilia, and enhanced in-venue product offerings at all of WWE’s 300-plus events annually.
About Fanatics Events
Launched in 2023, Fanatics Events is the live and special event division of Fanatics, which aims to reinvent the live event landscape and bring communities together under one roof to celebrate all aspects of fandom including sports, collectibles, memorabilia, fashion, music, and entertainment. Fanatics Events has found strategic entry points to put partner with leading sports and entertainment properties and put a fresh spin on the biggest fan conventions and gatherings, making them inviting and exciting for all. The company is majority owned by Fanatics and includes IMG as a minority partner.
About WWE
WWE, part of TKO Group Holdings (NYSE: TKO), is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 25 languages through world-class distribution partners including NBCUniversal, FOX Sports, TNT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in approximately 165 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network. Additional information on WWE can be found at wwe.com and corporate.wwe.com.
WWE Announces New Fan Experience: WWE World at WrestleMania
WWE recently revealed the exciting details about its latest fan experience, WWE World at WrestleMania. This immersive event will take place from April 4-8 in Philadelphia and promises to be a one-of-a-kind experience for WWE fans. The announcement was made in a press release by WWE and Fanatics Events, the live and special event division of Fanatics.
WWE World at WrestleMania will feature a range of interactive experiences for fans to enjoy. The centerpiece of the event will be a main stage that will host roundtable discussions with top WWE Superstars. Fans will have the opportunity to hear from their favorite wrestlers and gain insights into the world of WWE. Additionally, there will be a WWE 2K24 gaming tournament, live podcast recordings, and live memorabilia and autograph sales through Fanatics Live.
One of the highlights of WWE World at WrestleMania will be the largest WWE Superstore in WrestleMania history. Fans will have the chance to browse and purchase exclusive merchandise, autograph sessions, and meet-and-greets with WWE Superstars and Legends. The event will also feature immersive exhibits and memorabilia honoring the 40-year history of WrestleMania.
Scott Zanghellini, WWE Co-Head of Revenue Strategy & Development, expressed his excitement about the partnership with Fanatics, stating, “Fanatics has a phenomenal ability to customize offerings for fans, and we’re excited to partner with them on this first-of-its-kind experience for the WWE Universe at WrestleMania XL.”
Lance Fensterman, CEO of Fanatics Events, also shared his enthusiasm for the collaboration, saying, “Fanatics Events is thrilled to partner with WWE to host our debut event, WWE World at WrestleMania. Through unique content, Superstar access, and immersive experiences, we look forward to curating a captivating event for all fans who are in Philadelphia for WWE’s marquee event.”
The launch of WWE World at WrestleMania builds upon the successful partnership between WWE and Fanatics. This partnership includes global e-commerce, licensed merchandise and memorabilia, and enhanced in-venue product offerings at all of WWE’s 300-plus events annually.
Fanatics Events, launched in 2023, is the live and special event division of Fanatics. The company aims to reinvent the live event landscape and bring communities together to celebrate all aspects of fandom, including sports, collectibles, memorabilia, fashion, music, and entertainment. Fanatics Events has partnered with leading sports and entertainment properties to create exciting fan conventions and gatherings.
WWE, part of TKO Group Holdings, is an integrated media organization and the global leader in sports entertainment. The company delivers original content 52 weeks a year to a global audience through various platforms. WWE is committed to providing family-friendly entertainment and has distribution partners worldwide. The award-winning WWE Network offers premium live events and a vast video-on-demand library.
Tickets for WWE World at WrestleMania will go on sale on February 22 at 10 a.m. ET, with prices ranging from $30 to $300. Fans can visit wwe.com for more information and updates on the event.
In conclusion, WWE World at WrestleMania promises to be an unforgettable experience for WWE fans. With its immersive exhibits, exclusive merchandise, and opportunities to interact with WWE Superstars, this event is a must-attend for any wrestling enthusiast. Don’t miss out on the chance to be a part of this historic fan experience in Philadelphia.