Under the reign of Triple H as Chief Content Officer, WWE has marked a significant surge in its operational milestones, recording high television ratings in addition to a boom in merchandise and ticket sales.
This success can be seen as harmonious with the rebirth of WWE’s popularity, which is spurred by compelling story arcs and spectacular match-offs.
Media rights fees have come to form a progressively pivotal role in WWE’s revenue generation, with big-ticket deals from television shows and pay-per-view spectacles being the main revenue grossers. Meanwhile, WWE has prudently cut down on its dependence on live events, which earlier made up a prominent slice of its revenue pie.
As per insights from The Wrestling Observer, WWE has notably pared down its calendar for this summer, slimming the schedule for the main roster as well as NXT live events.
An overview of the company’s touring timetable reflects a rationed quota of live events. The main roster has five spectacles lined up in Mexico and Japan, whereas NXT hosts a mere two live events in July. The main roster is slated for seven happenings in August, inclusive of shows in Florida and Germany.