WWE CCO Paul “Triple H” Levesque recently appeared at the Sports Business Journal Congress of Sports convention to discuss WWE’s $5 billion media rights deal with Netflix.
WWE Monday Night RAW will be airing on Netflix starting in January 2025. This will be the first time RAW will not air new episodes on a traditional television network.
Triple H expressed his belief that fans would follow them on the streaming platform as they have in the past when WWE changed networks. He said,
“That’s where the world’s going. It’s easy for our fan base. We have a long history of changing locations and a massive amount of our people, like 95% of our audience just completely comes with us. I think this will be no different.”
In a groundbreaking move, WWE (World Wrestling Entertainment) has announced a monumental media rights deal with streaming giant Netflix. This partnership will see WWE’s flagship show, Monday Night RAW, exclusively airing on Netflix starting from January 2025. This marks a significant shift for the wrestling industry as it will be the first time that RAW will not be broadcast on a traditional television network.
The announcement was made by WWE’s Chief Creative Officer, Paul “Triple H” Levesque, during his appearance at the Sports Business Journal Congress of Sports convention. Levesque expressed his confidence in the fan base’s willingness to follow WWE to the streaming platform, citing their history of successfully transitioning between networks.
Levesque stated, “That’s where the world’s going. It’s easy for our fan base. We have a long history of changing locations and a massive amount of our people, like 95% of our audience just completely comes with us. I think this will be no different.”
This move comes as part of WWE’s $5 billion media rights deal with Netflix, which includes not only the exclusive streaming rights for Monday Night RAW but also other WWE programming and content. This partnership signifies the growing influence and popularity of streaming platforms in the entertainment industry.
With Netflix’s vast global reach and subscriber base, WWE aims to expand its audience and reach new fans worldwide. By tapping into the streaming platform’s extensive user base, WWE hopes to continue its legacy of captivating audiences with its unique blend of sports and entertainment.
The decision to move Monday Night RAW to Netflix also reflects the changing viewing habits of audiences. As more and more people opt for streaming services over traditional television, WWE recognizes the importance of adapting to these evolving trends. By embracing the digital landscape, WWE is positioning itself at the forefront of the industry and ensuring its continued relevance in an increasingly digital world.
For fans, this move to Netflix offers several advantages. Firstly, it provides greater convenience and flexibility, allowing viewers to watch their favorite wrestling show at their own convenience, without being tied to a specific broadcast time. Additionally, Netflix’s user-friendly interface and personalized recommendations will make it easier for fans to discover and explore other WWE content.
Furthermore, the partnership with Netflix opens up new possibilities for WWE to experiment with innovative storytelling formats and engage with fans in unique ways. The streaming platform’s interactive features and data-driven insights can enable WWE to tailor its content to individual preferences and create a more immersive viewing experience.
While this move to Netflix marks a significant milestone for WWE, it is important to note that the company will continue to produce live events and pay-per-view shows, which will be available through other platforms. This ensures that fans can still enjoy the electrifying atmosphere of live wrestling events while also benefiting from the convenience and accessibility of streaming services.
In conclusion, WWE’s media rights deal with Netflix represents a bold step forward for the wrestling industry. By embracing the streaming platform, WWE aims to expand its global reach, cater to changing viewing habits, and provide fans with greater convenience and flexibility. As the world continues to shift towards digital entertainment, this partnership positions WWE at the forefront of the industry, ensuring its continued success and relevance in the years to come.