Triple H Doesn’t Counter-Book Against AEW, Talks Great American Bash

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Triple H Doesn’t Counter-Book Against AEW, Talks Great American Bash

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Photo by Jerod Harris/Getty Images

Triple H recently sat down with Sports Illustrated to talk about a variety of topics, including his thought process when booking NXT shows, counter-booking against All Elite Wrestling, and the ongoing NXT Great American Bash.

Check out some of the highlights below:

On not counter-booking against AEW:

[Counter-programming] absolutely is part of healthy of competition. Anyone that thinks it isn’t, to a degree, is being naive to the situation. You saw that back in the day when Clash of Champions was counter-programming [to WWE’s WrestleMania IV in 1988]. At the same point, it can’t drive your booking decisions.

Obviously there are counter-programming decisions, but I can tell you exactly how this came about. Almost all of these storylines were headed where they are now. There was a gap, timing wise, between In Your House and what will become the SummerSlam TakeOver, and you need a halfway point and a build. This is that halfway point. So it doesn’t change our decision-making process. I don’t counter-book, I book what’s right for NXT.

On NXT’s Great American Bash-themed episodes:

I thought we had an epic show last week, and this week’s show is something special. I know there is a little bit of controversy around it, and this won’t be the first time I’ve taken it upon myself to manipulate that process, but what I can tell you is that this main event delivers. Adam Cole and Keith Lee, I think it’s a dream match between our two top performers from 2019, and they deliver here.

People are going to be very entertained. When you look back in a year, a match like this is going to make the demand even greater for the Great American Bash next year.

On why Adam Cole is so good:

You see it on camera, but Adam Cole is so good, so consistently good, that it is easy to look past him as our cornerstone. He never seems to have a down moment, even backstage. He’s just consistently a professional, and there is never is doubt in my mind who he is and the level of performance he’s going to give. He makes it look so easy and so smooth.

He’s also a locker room leader, but he’s not the guy saying, ‘I want to be a locker room leader.’ He leads without even trying to assume the role. People look at him for his consistency.

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