Wrestling Entertainment giant, WWE, is collaborating with Wing Stop, a leading restaurant brand known for its cooked-to-order chicken wings, in an unprecedented deal. This partnership will introduce two unique corner mat signage placements at SummerSlam 2024.
The official statement regarding this partnership is reproduced below:
“WINGSTOP PARTNERS WITH WWE FOR SUMMERSLAM 2024”
STAMFORD, Conn., August 1, 2024 – Today, WWE, a division of TKO Group Holdings (NYSE: TKO), thrilled its fans by announcing a partnership with Wingstop (NASDAQ: WING) – a prominent player in the restaurant industry. With its renowned specialization in delightfully flavorful chicken wings, Wingstop will proudly act as the primary partner for SummerSlam 2024. This mega event is all set for Saturday, August 3 at Cleveland Browns Stadium in Cleveland. For the first time in its history, WWE will feature unique branding on ring canvas, including two corner mat signage placements.
Besides acting as the main partner for SummerSlam 2024, Wingstop will also host the SummerSlam Kickoff Event scheduled for Friday, August 2, to be streamed live exclusively in the U.S. on Peacock. Adding to the charm of the partnership is a tailored video campaign starring WWE Superstars Rey Mysterio and Braun Strowman, the promotion for which is to be aired across WWE programming this summer.
“We are eagerly looking forward to exploring fresh branding prospects, covering everything from ring mat placements to presenting partner campaigns, with our partners at Wingstop,” expressed Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO.
In the run-up to SummerSlam 2024, WWE Superstars Drew McIntyre and Bayley will be hosting a meet and greet session at a local Wingstop restaurant in Cleveland located at 439 W. Bagley Road in Berea, OH on August 2, between noon and 2 p.m. ET. Fans can get their autographs, snap pictures with the stars, and relish Wingstop’s signature wings and chicken sandwiches available in crowd-favorite flavors like Lemon Pepper, Mango Habanero and OG Hot, along with the newest addition – Hot Honey Rub.
It’s worth noting that WWE has shown greater receptivity to in-ring sponsorships this year, having featured Logan Paul’s PRIME beverage logo in the ring center.
Cleveland Browns Stadium in Cleveland, Ohio will host WWE SummerSlam 2024 on August 3, marking the first return of the show to the city since 1996.