AEW announced the signing of Ric Flair to a multi-year deal on Thursday, and the WWE Hall of Famer’s Wooooo! Energy drink was named the official energy drink of All Elite Wrestling.
Fightful Select has shared some additional details on Flair’s contract with AEW.
The report suggests that Flair’s AEW deal is similar to the one “Macho Man” Randy Savage signed with WCW in the mid-1990s.
Part of Flair’s contract is also a deal with the Wooooo! Energy drink that will cover a hefty amount, if not all, of Flair’s contract salary for AEW.
When Savage left WWE for WCW in late 1994, he brought a lucrative Slim Jim sponsorship along with him.
Former WCW President Eric Bischoff previously stated that the Slim Jim deal paid a significant portion of Savage’s WCW salary when he signed at the time.
Flair’s brand as well as the huge merchandising potential were cited as the key factors behind AEW signing the sixteen-time world champion.
The ability to use Flair in merchandise, action figures, and video games has been cited as a solid reason to sign the 74-year-old legend.
Flair wrestled his last match (we think?!) in July 2022 and made his AEW debut last week on Dynamite as a gift from Tony Khan to Sting, who will be retiring at AEW Revolution 2024.
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Ric Flair, the legendary WWE Hall of Famer, has recently signed a multi-year deal with All Elite Wrestling (AEW). This exciting announcement was accompanied by the news that Flair’s Wooooo! Energy drink will be named the official energy drink of AEW. Let’s delve into some additional details about Flair’s contract with AEW.
According to reports from Fightful Select, Flair’s AEW deal is reminiscent of the contract “Macho Man” Randy Savage signed with WCW in the mid-1990s. This suggests that Flair’s contract includes a sponsorship deal with Wooooo! Energy drink, which will cover a significant portion, if not all, of his salary for AEW.
This business model is not entirely new in the world of professional wrestling. When Savage left WWE for WCW in 1994, he brought along a lucrative Slim Jim sponsorship. Former WCW President Eric Bischoff revealed that the Slim Jim deal played a substantial role in paying Savage’s WCW salary at the time.
Flair’s brand and the potential for merchandising were key factors in AEW’s decision to sign the sixteen-time world champion. The ability to utilize Flair’s image in merchandise, action figures, and video games presents a lucrative opportunity for AEW. Despite being 74 years old, Flair’s popularity and iconic status make him a valuable asset for the promotion.
Flair wrestled what is believed to be his last match in July 2022. However, he made his AEW debut last week on Dynamite as a gift from Tony Khan to Sting, who is set to retire at AEW Revolution 2024. This surprise appearance generated significant buzz among wrestling fans and showcased AEW’s commitment to delivering exciting moments.
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