The latest episode of AEW Dynamite noted a growth in its total viewership, coupled with a rise in viewers from the key 18-49 demographic. The episode attracted 659,000 viewers, including a 0.17 rating (232,000 viewers) in the key 18-49 demographic, and a 0.14 rating in the 18-34 demographic.
Metrics provided by The Wrestling Observer Newsletter shed light on the numbers, providing a thorough analysis of the viewership including per-quarter breakdowns.
Best ratings of the year were recorded for the 18-34 demographic in AEW Dynamite’s viewership. On the flip side, there was a considerable drop in the male viewership within the 35-49 demographic. The show slid into 12th position for the day and was third in its time slot, trailing behind the Lakers vs. Mavericks game and FOX News shows.
The week-over-week comparison shows that viewership rose by 10.6%, with an uplift of 7% in the 18-49 demographic and a striking 50.8% surge in the 18-34 demographic. However, when contrasted with the figures from the previous year, there was a decline of 19.5% in viewership, and 42.5% and 34.7% drops in the 18-49 and 18-34 demographics respectively.
Segmentation of the AEW Dynamite audience revealed 64,000 male viewers in the 18-34 demographic (up by 68.4%); 34,000 female viewers in the 18-34 demographic (up by 25.9%); 96,000 male viewers in the 35-49 category (down by 17.9%), and 36,000 female viewers in the 35-49 demographic (up by 9.1%). In terms of gender distribution, the overall viewership in the 18-49 demographic was predominantly male, at 69.6%.
Insight into the numbers for each quarter-hour watch period are available below:
Detailing viewer figures per quarter-hour, the report stated:
– Q1: Featuring a Jon Moxley promo amongst others attracted 767,000 total viewers, with 255,000 viewers in the 18-49 demographic.
– Q2: Including a Kenny Omega promo and more drew in 698,000 viewers (down 69,000), with 244,000 from the 18-49 demographic (down 11,000).
– Q3 – Q7: Through varied promo segments saw a fluctuation in numbers, with the viewers ranging between 629,000 to 692,000.
– Q8: Included a Hurt Syndicate and MJF segment among others saw a dip in viewership, with 576,000 viewers and 184,000 from the 18-49 demographic.
– Overrun: The concluding segment witnessed 568,000 viewers (down 8,000), with an increase of 18,000 in the 18-49 demographic.