On Thursday, WWE and Panini announced a new digital partnership. The following was issued:
WWE ARRIVES IN PANINI BLOCKCHAIN
Panini America Announces Epic Digital Partnership
STAMFORD, Conn., February 15, 2024 – The Superstars of WWE are joining Panini Blockchain with the release of Blockchain Donruss Elite WWE. The product introduces the Panini digital card debuts of WWE Superstars, including John Cena, “Stone Cold” Steve Austin, Roman Reigns, Finn Baìlor, Damian Priest, Rhea Ripley, and Lyra Valkyria.
The platform is a secure environment to purchase and virtually rip digital packs of Panini’s unique brands. In addition, collectors can participate in exciting collection challenges, to win cards, not available in packs and digital crafting events, where collectors can turn common cards into numbered exclusive cards.
The initial release of Donruss Elite brand includes more than 100 WWE Superstars with exciting inserts, including Star Status, Spellbound, and Title Waves.
“For the last 3 years we’ve been focused on delivering a top-tier Blockchain product to our collectors, and adding a brand like WWE to the roster, with such a rabid audience, and deep history is in line with what our community has come to expect,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations.
Additional Blockchain WWE releases will follow with other exciting brands including Panini’s flagship brand, Prizm.
About Panini America
Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, NBPA, NASCAR, FIFA, UFC, WWE, College, Disney and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc. Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at www.paniniamerica.net, www.paninigroup.com or http://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram.
About WWE
WWE, part of TKO Group Holdings (NYSE: TKO), is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 25 languages through world-class distribution partners including NBCUniversal, FOX Sports, TNT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in approximately 165 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network. Additional information on WWE can be found at wwe.com and corporate.wwe.com.States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network.
Additional information on WWE can be found at wwe.com and corporate.wwe.com.
WWE and Panini Announce New Digital Partnership
On Thursday, WWE (World Wrestling Entertainment) and Panini, a leading collectibles company, announced an exciting new digital partnership. The collaboration will bring WWE Superstars to the Panini Blockchain platform with the release of Blockchain Donruss Elite WWE.
Panini Blockchain is a secure environment where collectors can purchase and virtually open digital packs of Panini’s unique brands. With this new partnership, fans of WWE will now have the opportunity to collect digital cards featuring their favorite Superstars, including John Cena, “Stone Cold” Steve Austin, Roman Reigns, Finn Balor, Damian Priest, Rhea Ripley, and Lyra Valkyria.
In addition to collecting cards, fans can also participate in collection challenges to win exclusive cards that are not available in packs. There will also be digital crafting events where collectors can turn common cards into numbered exclusive cards, adding a new level of excitement and engagement to the collecting experience.
The initial release of Donruss Elite brand includes over 100 WWE Superstars and features exciting inserts such as Star Status, Spellbound, and Title Waves. This wide range of Superstars and inserts ensures that collectors will have plenty of options to enhance their collections.
Jason Howarth, Senior Vice President of Marketing and Athlete Relations at Panini, expressed his excitement about the partnership, stating, “For the last 3 years we’ve been focused on delivering a top-tier Blockchain product to our collectors, and adding a brand like WWE to the roster, with such a rabid audience and deep history, is in line with what our community has come to expect.”
This partnership between WWE and Panini is just the beginning. There are plans for additional Blockchain releases featuring other exciting brands, including Panini’s flagship brand, Prizm. This means that WWE fans can look forward to even more opportunities to collect and engage with their favorite Superstars in the digital realm.
Panini America, the subsidiary of The Panini Group, has been a leader in officially licensed collectibles for over 60 years. They hold licenses for various sports leagues and properties, including NFL, NBA, NASCAR, FIFA, UFC, and now WWE. With distribution channels in over 150 countries and a staff of over 1,200, Panini is a global powerhouse in the collectibles industry.
WWE, part of TKO Group Holdings, is the recognized global leader in sports entertainment. With a portfolio of businesses that create and deliver original content year-round, WWE reaches a global audience of over 1 billion homes in 25 languages. Their commitment to family-friendly entertainment and their extensive distribution partnerships make WWE a household name worldwide.
Fans can find more information about Panini America at www.paniniamerica.net and www.paninigroup.com. They can also follow Panini America on social media platforms like Facebook, Twitter, YouTube, and Instagram.
For more information about WWE, visit their official website at www.wwe.com and their corporate website at corporate.wwe.com. WWE Network, their award-winning streaming service, is available in approximately 165 countries and is currently exclusive to NBCUniversal’s streaming service, Peacock.
With this new digital partnership between WWE and Panini, fans can now collect and engage with their favorite WWE Superstars in a whole new way. The combination of Panini’s expertise in collectibles and WWE’s massive fan base promises an exciting future for digital collecting in the world of professional wrestling.