AEW All In will take place on August 27, 2023, at Wembley Stadium in London, England. This will mark AEW’s debut in the United Kingdom.
The Wrestling Observer Newsletter is reporting that AEW originally considered Craven Cottage for All In 2023 but eventually went with Wembley Stadium due to cost issues.
The price to hold an event at Craven Cottage is “gigantic” and Wembley was actually more cost-effective. It would cost over a million just to host the show at Craven Cottage. Even with a sold-out 20,000 seats, the Craven Cottage event wouldn’t generate as much of a profit as Wembley.
Meanwhile, AEW ratings have been plummeting in the UK, particularly after AEW All In 2023 was announced for Wembley Stadium.
AEW Rampage on April 25 at 11:49 PM had 57,000 viewers, a 38% drop.
AEW Dynamite on April 28 at 9 PM had 77,000, after previously peaking at 200,000 in November.
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