Nick Khan – ‘WWE’s Current Deal With Peacock Is Undervalued’

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Nick Khan believes WWE’s streaming deal with Peacock is “undervalued.”

Speaking at MoffettNathanson’s Inaugural Technology, Media, and Telecom Conference on Thursday, the WWE President commented on WWE’s current deal with Peacock, which is in the third year of a five year contract. Khan says while the deal is “undervalued” at this point, it was initially a great deal. He said,


“I think with that deal, which was done in March of 2021, that deal is probably the most under-market deal, in my opinion, in the entire media business right now. We did it and we were thrilled with it when it happened. We’re still thrilled with the partnership, but if you look at the dollars, Wall Street Journal announced over a billion dollars, around a billion dollars over the life of the deal, [it’s] way undervalued at this moment in time. Obviously, we have a contract. We’ll see what happens.”

Khan went on to add that WWE has nearly doubled its audience since the deal launched back in 2021 and admitted that he’s not sure what the future holds when the current contract expires in 2026.

For what it’s worth, WWE is interested in the Endeavor Group acquiring the WWE Network. The company is currently in negotiations for new media rights deals.

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