At a recent presentation held at the Netflix headquarters, WWE’s President Nick Khan disclosed the company’s strategy for when RAW makes its shift to Netflix starting January 6. He emphasized that WWE’s programming will fundamentally remain unchanged, catering to a family-friendly audience.
Khan clarified, “We’re not changing the rating of our programming. There’s some online chatter about, oh, it’s gonna’ be R rated, or for us old folks, like X rated. That’s definitely not happening. So it’s family friendly, multi-generational, advertiser friendly programming. It’s gonna stay that way. I would look for more global flare, especially as the relationship [with Netflix] continues to develop.”
Speaking about the anticipated changes post the transition to Netflix, Khan hinted at an increased emphasis on a “global flare”. This insinuates that WWE will pay more attention to its international fanbase, and audiences may see more shows produced outside the United States.
Expounding his thoughts, Khan remarked that “I would look for more global flare, especially as the relationship continues to develop. The countries that are outside the United States are as important to us as the United States are. We have certain targeted countries that are priorities for Netflix, that are priorities for us; you can see more of that. I think that’s a way you’ll see a bit of a difference.”
At an earlier point during the presentation, he shed light on WWE’s recent international pay-per-view events as part of their strategy to reach and maintain a global presence. With Netflix’s substantial subscriber base numbering in hundreds of millions, he sees it as an opportunity to reach a wider international audience. Khan anticipates fans will “going to see more of that of that in 2025.”
He also mentioned that WWE is gearing up to host a series of RAW and SmackDown events in international settings.