WWE has declared a fresh sponsorship agreement with Minute Maid, becoming the company’s ‘Premier Juice Partner.’ Through this agreement, key events such as RAW, WrestleMania 41, SummerSlam 2025, and more will incorporate the juice brand.
According to Sports Business Journal, the alliance will involve integrated brand marketing during WWE occurrences. This will kick off with a segment dubbed “custom broadcast integrations” on the April 14 episode of RAW. This promotion will spotline WWE Superstars like Cody Rhodes, Bianca Belair, and Jey Uso, who will be portrayed as members of the ‘Juice Crew.’
Furthermore, WWE fans can look forward to limited-edition Minute Maid packages featuring their favorite WWE Superstars. Additionally, there will be an exclusive digital content series, ‘Juice Up Your Mondays,’ and promotional activities at live events.