Matt Hardy Says All In Ticket Sales Prove AEW’s Brand Power

On the latest edition of his “The Extreme Life of Matt Hardy” podcast, Matt Hardy addressed the record-breaking ticket sales for AEW All In 2023.

Hardy stated that the figures prove the brand power AEW has in the industry.

All In 2023 takes place on August 27, 2023, at Wembley Stadium in London, England. The event will mark AEW’s debut in the United Kingdom.

You can check out some highlights from the podcast below:

On the ticket sales for AEW All In: “I felt pretty confident that we could expect 50,000 or so when it was all said and done, and it might surpass that quite a bit, I’m not sure. But the 43,000 mark in 36 hours, if I’m not mistaken, is really impressive, and I think it really shows AEW‘s power as a brand across the globe. I know people are going to be making the hike from all around Europe to come over there. I saw people from Germany that were coming, from Ireland, Scotland obviously. I saw a couple people from Italy that were heading there. So it’s gonna be really, really cool to be at All Out, and it’s definitely gonna be the biggest house, the biggest attendance ever in the history of AEW.”

On if this could lay the groundwork for an AEW stadium show in the US: “I could. I could see this being a blueprint for a major United States stadium show. I really could. I think it’s one of those things, sometimes people talk about AEW, how their audience just maintains usually around high 800,000 [viewers], every so often, they’ll pop a million, especially if there’s a lot of competition going on or whatever. I really think that there’s some people that go, ‘Oh, AEW’s stagnant, they get these numbers.’ But I think once again, the demand… it is tangible. The demand for AEW is still growing. Even the last few events and houses that we’ve had, when it comes to live events when there’s TVs, the attendances in the venue have been really, really strong. It’s been doing well, man. It’s still growing, people are still learning about the brand, AEW. Once again, at the end of the day, it’s four years old, so it is really just starting the journey. It’s hard for a wrestling fan not to compare it to WWE. WWE is just so much further ahead, their brand is so ingrained in global pro wrestling lore. So AEW is doing a great job, and I think this is a very strong statement, just about the power of AEW and the AEW brand, and how there’s such a demand for it.”

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