Mark Shapiro States Venture Will ‘Run The UFC Playbook’ With WWE

WWE has actually been offered to the Endeavor Group, and Endeavor President Mark Shapiro states that WWE will be provided the very same UFC treatment as quickly as the offer enters into impact later on this year.

On Monday, Endeavor revealed that WWE and UFC will be combined into a brand-new openly traded business that will trade under the sign TKO with an assessment of $21 billion.

Talking to Sports Business Journal, Shapiro mentioned that the strategy resembles what they finished with UFC. He stated,

” We’re going to run the UFC playbook. The chance to put Vince McMahon’s imaginative head with Dana and Ari is going to produce a substantial quantity of worth for investors.”

Shapiro said that 80% of WWE’s net earnings is produced from media which Endeavor can grow the business’s sponsorship, licensing, hospitality, and ticketing income, along with establish wrestlers by means of non-scripted series, movies, and recommendations. He stated,

” That’s the technique. That’s how it has actually effectively played out for the UFC over the last 6 years. Keep in mind when we purchased it for $4.1 billion? Individuals believed that cost was insane. Now, it is valued at $12.1 billion. I suggest, what a story. We intend to do the very same thing with the WWE.”

The WWE-Endeavor offer is anticipated to close in the 2nd half of 2023.

The post Mark Shapiro Says Endeavor Will ‘Run The UFC Playbook’ With WWE appeared initially on eWrestlingNews.com.