Major League Wrestling Signs With ICM Partners, Eyes New TV Deal
On Tuesday, Major League Wrestling announced that it had signed with ICM Partners, and will be selling television and streaming rights for the MLW as well as aiming to create a slate of original scripted and non-scripted programming.
In a release from the company, MLW also announced the launch of MLW Studios, a multi-platform media studio that will be the company that will offer different programming. Currently, MLW airs weekly on beIN Sports in English and Spanish, and has shown a growth of over 43% in total viewers from 2018 to 2019. Their weekly 60-minute series Fusion also reaches over 2.5 million people on beIN Sports, so the company is now ready to move forward in the space.
“As the only free agent in the wrestling space in 2020, MLW is in a unique position in the television landscape,” said Court Bauer, creator and Chief Executive Officer, Major League Wrestling. “MLW provides an extraordinary entertainment experience, showcasing some of the sport’s most storied and iconic families, embracing the Mexican lucha libre culture and presenting original content in a 360 manner.”