Logan Paul and KSI’s Prime Becomes Official Sports Drink Of UFC

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WWE super star Logan Paul teased a UFC statement the other day, and today we have a response. Paul’s and KSI’s sports consume PRIME is now the main sports consume for Dana White’s MMA promo.

You can check out the main statement from UFC listed below:

UFC, the world’s leading combined martial arts company, and PRIME, the sports consume brand name established by Logan Paul and KSI, today revealed a multi-year worldwide marketing collaboration that creates an alliance in between among the most popular sports worldwide and the fastest-growing hydration business.

PRIME will end up being the Official Global Sports Drink of UFC, supplying the biggest brand-new entrant into the drink market with a wide variety of combinations into essential UFC properties, consisting of every UFC Pay-Per-View and Fight Night, highlighted by broadcast functions and never-before-seen branding inside the world-famous Octagon. Through UFC’s significant international footprint, PRIME will have substantial brand name exposure within an approximated 900 million television families in 175 nations that get UFC’s broadcasts.

In addition, UFC, Logan Paul, and KSI will work together on initial material that will be dispersed through their enormously popular social networks channels, consisting of YouTube, Instagram, Twitter, and TikTok. Jointly, UFC, Paul, and KSI reach almost 400 million social networks fans worldwide, which supplies them with unrivaled engagement chances with their devoted fans.

“We’re thrilled to call PRIME the Official Sports Drink of UFC and a main partner of the UFC Performance Institute,” stated UFC President Dana White. “Logan and KSI have actually striven to construct PRIME into the best-tasting, most popular sports consume on the marketplace. With their huge social networks following and UFC’s international reach, we’re going to get the PRIME brand name in front of numerous countless fans all over the world. Whether you’re an expert athlete or if you simply like exercising, PRIME must be your very first option for a go-to sports beverage.”

“I’ve been a fan of UFC for as long as I can keep in mind, so having the chance to partner with them and magnify the PRIME brand name is a mark off the container list,” stated Logan Paul, PRIME co-Founder. “Together, we are an international powerhouse and this cooperation makes certain to extend far beyond the Octagon with a chance to return at the same time with the UFC Foundation.”

“This collaboration allows us to use UFC’s fan base and reach a huge international audience throughout several platforms, offering us the capability to bend our marketing muscles and show we are a controling force in the market,” continued PRIME co-Founder KSI.


As UFC’s brand-new Official Global Sports Drink Partner, PRIME’s presence will be highlighted by unmatched branding in the Octagon at all UFC Pay-Per-Views and Fight Nights, along with at Dana White’s Contender Series and The Ultimate Fighter. The brand-new branding will consist of ownership of the Octagon’s widely known ‘Red’ and ‘Blue’ corners, which will be re-named PRIME Hydration Recovery Zones. PRIME’s corner branding will likewise be consisted of on the recently released Octagon-shaped Cornermen Stool, which UFC has actually established to accompany its 30th anniversary event project this year.

PRIME will likewise be called the unique Presenting Sponsor for all UFC Pay-Per-View weigh ins, offering PRIME essential brand name positioning throughout the UFC battle week occasion that highlights the value of correct hydration. UFC will likewise supply PRIME with branding chances within UFC’s cutting edge Performance Institutes in Las Vegas and Shanghai, as the drink business will be called an Official Partner of UFC Performance Institute and will end up being the Presenting Sponsor of the Performance Institute’s Hydration Stations.

The brand-new collaboration will use a special, first-of-its-kind marketing activation, as PRIME will be called an inaugural Presenting Partner of the UFC Foundation, a formally acknowledged 501(c)( 3) non-profit company. UFC and PRIME will tactically team up to establish a charitable youth program that will be administered in under-resourced neighborhoods.

PRIME will make its UFC launching around UFC 284: MAKHACHEV vs. VOLKANOVSKI, which occurs this Saturday, February 11, at RAC Arena in Perth, Australia. In the primary occasion, UFC featherweight champ and No. 1 Men’s Pound-for Pound, Alexander “The Great” Volkanovski will handle recently crowned UFC light-weight champ, Islam Makhachevin a 5 round champion bout.

With strong, thirst-quenching tastes to assist revitalize, renew, and refuel, PRIME’s objective is to develop a beverage that can sustain any way of life. Offered in a variety of flavours that consist of orange, grape, ice pop, blue raspberry, lemon lime and tropical punch, each beverage features included dietary advantages to compliment taste. PRIME has a coconut water base and boasts BCAA to assist muscle healing, B anti-oxidants, vitamins, and electrolytes.