Fightful Select is reporting that the sponsorship for the Yakuza gaming series spinoff was reportedly valued in the six-figure range.
Kenny Omega and Nik Sobic had reportedly worked on the deal for several weeks with SEGA. The match was initially pitched for Full Gear 2023 and other events, but AEW ultimately decided to book it for Wednesday’s edition of Dynamite in Ontario, California over Full Gear 2023 to draw greater attention to the sponsorship deal.
Paul Wight was already factored in for the matchup as he was aiming for an in-ring return this month.
Sammy Guevara was originally booked for the matchup, but he was replaced by Brian Cage due to not being medically cleared to compete due to a concussion.
AEW President Tony Khan also included the mention of SEGA and Kota Ibushi winning the Street Fight in the signing announcement yesterday as some added value for the sponsorship deal.
People in AEW are said to be happy with how the match came off.
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In a recent episode of AEW Dynamite, Kenny Omega, Chris Jericho, Kota Ibushi, and Paul Wight emerged victorious in a thrilling “Like a Dragon Gaiden: The Man Who Erased His Name” Street Fight. They defeated the team of Konosuke Takeshita, Powerhouse Hobbs, Brian Cage, and Kyle Fletcher, with Don Callis in their corner. This match not only provided an exciting spectacle for wrestling fans but also showcased a unique sponsorship deal with the Yakuza gaming series spinoff.
According to Fightful Select, the sponsorship for the Yakuza gaming series spinoff was reportedly valued in the six-figure range. This collaboration between AEW and SEGA, the publisher of the Yakuza series, was meticulously planned by Kenny Omega and Nik Sobic over several weeks. Initially, the match was intended for Full Gear 2023 and other events. However, AEW decided to feature it on this week’s episode of Dynamite in Ontario, California, to generate more attention for the sponsorship deal.
The inclusion of Paul Wight in the matchup was already planned, as he had been aiming for an in-ring return this month. Unfortunately, Sammy Guevara, who was originally booked for the match, had to be replaced by Brian Cage due to a concussion that prevented him from being medically cleared to compete.
AEW President Tony Khan cleverly incorporated the mention of SEGA and Kota Ibushi winning the Street Fight in the signing announcement. This added value to the sponsorship deal and further solidified the partnership between AEW and SEGA.
Overall, people within AEW are reportedly pleased with how the match turned out. It provided an exciting and action-packed segment for fans while also showcasing the innovative collaboration between AEW and SEGA.
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