Kofi Kingston’s ‘Dadication’ Featured In ACF’s New Responsible Fatherhood Campaign
Photo by Kevin Winter/Getty Images
Above his accomplishments in the ring, Kofi Kingston is most proud to be a father. As such, he has been tapped as the spokesperson for the HHS Administration for Children and Families Responsible Fatherhood campaign.
ACF issued the following, including comments from Kofi Kingston:
Acknowledging the important role that dads play in their children’s lives, the HHS Administration for Children and Families’ (ACF) Responsible Fatherhood campaign has partnered with the Ad Council and World Wrestling Entertainment (WWE) on a new, heartwarming public service advertisement (PSA) to promote and support fatherhood involvement.
Developed in partnership across ACF, the National Responsible Fatherhood Clearinghouse Visit disclaimer page , and the Ad Council Visit disclaimer page , the PSA underscores the challenges and joys of being a dad by exploring WWE Superstar Kofi Kingston’s most cherished aspects of fatherhood. The WWE is a longstanding partner of the Responsible Fatherhood campaign, and the new PSA Visit disclaimer page serves as the latest creative installment of the #Dadication Visit disclaimer page series.
“We know that some of the most meaningful time shared between fathers and their children take place during an activity, no matter how big or small. This type of bonding helps build a child’s self-esteem and promote positive life outcomes, such as goal-directed behavior and optimistic thinking. We are excited to showcase Kofi Kingston’s #Dadication journey to inspire other fathers,” said ACF Acting Assistant Secretary JooYeun Chang.
“Being a father to my two (and soon to be three!) children is truly the greatest joy of my life,” said WWE Superstar Kofi Kingston. “It has been an honor to work with ACF, the National Responsible Fatherhood Clearinghouse, and the Ad Council on their #Dadication series encouraging fatherhood involvement.”
According to the newly released 2020 U.S. Census data, the number of children living in a home with their father present has increased by 2 million over the past 10 years. Though an involved father significantly contributes to happier and healthier children regardless of whether the father lives at home, this data point illustrates the opportunity for dads to be more present and engaged parents.
“We are excited to extend this long-standing partnership with the WWE. This PSA adds to a long list of supportive messages produced to both support and inspire responsible fatherhood,” said Kenneth Braswell, Project Director of the National Responsible Fatherhood Clearinghouse.
The #Dadication campaign exemplifies the numerous ways fathers can be present for their children, even during times of financial uncertainty, periods of separation, and demanding schedules. The campaign also encourages dads to share their own stories of #Dadication on social media, and to visit Fatherhood.gov Visit disclaimer page for tips and resources for spending meaningful time with their children.
Since 2013, the campaign has received over $275 million in donated media value, resulting in over 24.5 billion audience impressions across the country.
About The National Responsible Fatherhood Clearinghouse
The National Responsible Fatherhood Clearinghouse (NRFC) is funded by HHS’ Administration for Children and Families’ Office of Family Assistance to assist policymakers, practitioners, and fathers to promote and support responsible fatherhood. NRFC provides evidence-informed materials, resources, and tools including timely information on fatherhood issues, and access to print and electronic publications.
WWE is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 900 million homes worldwide in 28 languages through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India, and Rogers. The award-winning WWE Network includes all live pay-per-views, scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network. The Company is headquartered in Stamford, Connecticut.
Additional information on WWE can be found at wwe.com and corporate.wwe.com.