Hefty has launched a new ad campaign and slogan for their “Ultra Strong” trash bags starring wrestler-turned-Hollywood actor John Cena.
Cena has worked with Hefty in the past.
You can check out the official announcement below:
“The Hefty ® Brand Highlights ‘Strength That’s Anything but Ordinary’ in New Ad Campaign for Ultra Strong™ Trash Bags Featuring Longtime Partner, John Cena
The professional wrestler and actor delivers comedic performance in continued role as the brand’s official spokesperson
LAKE FOREST, Ill. — In his eighth year as a brand spokesperson, professional wrestler and actor John Cena is once again teaming up with Hefty® in the brand’s newest Ultra Strong™ trash bag campaign launching today. Developed by creative agency DDB Chicago, the multimedia campaign features Cena delivering light-hearted humor while showcasing the strength and durability of Hefty ® Ultra Strong™ trash bags.
“John has been an incredible spokesperson for the Hefty brand over the past eight years, increasing Hefty’s Top-of-Mind brand awareness seven points since 2016. We’re thrilled to have him featured once again in our new campaign,” said Brienne Neisewander, Vice President of Hefty® Marketing, Reynolds Consumer Products. “His signature sense of humor is on display throughout the new creative and consumers will enjoy the entertaining scenario he narrates, while also hearing what makes Hefty® Ultra Strong™ trash bags an incredible product—like the dependability of extraordinary strength delivered at an affordable price.”
The ultimate trash rival, a raccoon, makes an appearance in the launch spot, titled “The Face Off,” as Cena encourages a woman facing an immovable raccoon, while attempting to take out her Hefty® Ultra Strong™ trash bag, ultimately finding the strength to scare it off.
The new integrated advertising campaign will continue to roll out across platforms over the course of this year. Throughout the full campaign, Hefty wanted to call attention to the everyday moments in life that require all types of strength, while also having a bit of fun. Whether it’s the strength to finish up tasks, clean up messes or even take on an overly bold raccoon competing for first dibs on garbage, the Hefty ® brand is there to support consumers every step of the way.
“I’m excited to continue my partnership with Hefty and have enjoyed collaborating with the brand on the latest campaign,” said John Cena. “We all experience everyday challenges, and this campaign focuses on those realities, while also highlighting the strength and durability of Hefty’s products in fun and unique ways – like fighting off a raccoon or two.”
For more information about Hefty®’s Ultra Strong™ trash bag line, see Hefty.com.”
Hefty, the popular brand known for its durable trash bags, has recently launched a new ad campaign featuring wrestler-turned-Hollywood actor John Cena. This is not the first time Cena has collaborated with Hefty, as he has been a brand spokesperson for the past eight years.
The new campaign, developed by creative agency DDB Chicago, aims to highlight the strength and durability of Hefty’s Ultra Strong trash bags while delivering light-hearted humor. Cena’s comedic performance adds an entertaining element to the advertisements, showcasing the dependability of Hefty’s products at an affordable price.
Brienne Neisewander, Vice President of Hefty Marketing at Reynolds Consumer Products, expressed her excitement about Cena’s involvement in the campaign. She mentioned that Cena’s contribution has significantly increased Hefty’s top-of-mind brand awareness over the years. Neisewander also emphasized that consumers will enjoy the entertaining scenarios Cena narrates while learning about the exceptional qualities of Hefty Ultra Strong trash bags.
The launch spot of the campaign, titled “The Face Off,” features Cena helping a woman facing a stubborn raccoon while attempting to take out her Hefty Ultra Strong trash bag. Ultimately, Cena’s strength scares off the raccoon, highlighting the product’s ability to withstand even the toughest challenges.
Throughout the year, Hefty plans to roll out the integrated advertising campaign across various platforms. The goal is to draw attention to everyday moments that require different types of strength while adding a touch of fun. Whether it’s finishing tasks, cleaning up messes, or dealing with bold raccoons competing for garbage, Hefty aims to support consumers every step of the way.
John Cena expressed his excitement about continuing his partnership with Hefty and collaborating on the latest campaign. He mentioned that the campaign focuses on everyday challenges while highlighting the strength and durability of Hefty’s products in unique and entertaining ways.
For more information about Hefty’s Ultra Strong trash bag line, interested individuals can visit Hefty.com. Additionally, the official announcement includes a link to a YouTube video that showcases the new campaign.
Overall, Hefty’s new ad campaign featuring John Cena aims to entertain and inform consumers about the strength and durability of their Ultra Strong trash bags. With Cena’s comedic performance and the inclusion of everyday challenges, the campaign is sure to resonate with consumers looking for reliable and affordable trash bag solutions.