Skittles loved how Jim Ross promoted their brand of candy on WWE programming, according to the current AEW commentator.
For years, Ross promoted Skittles with much enthusiasm, often yelling out that the products were “FRUITY” and “DELICIOUS” and often repeated the words.
On a recent edition of his “Grilling JR” podcast, Ross recalled the unique way he promoted the candy and Skittles’ response. He said,
“It was an ad-lib. The Skittles people loved it. I can’t tell you how many boxes of Skittles I got over my career. I could have supplied snacks for a children’s home. It was ad-lib. It was our weekly sponsor and you wanted to give a little personality, so that’s what I did. Sometimes those ad-libs work, sometimes they don’t.”
Jim Ross joined AEW in 2019. He recently returned to the commentary table at AEW Revolution 2024 to call the final match of Sting.
Skittles and WWE have had a long-standing partnership, with former WWE commentator Jim Ross being a key figure in promoting the candy brand. Ross, who is currently a commentator for All Elite Wrestling (AEW), recently shared his experience of promoting Skittles on WWE programming.
For years, Jim Ross passionately promoted Skittles, often emphasizing how “FRUITY” and “DELICIOUS” the candies were. He would frequently ad-lib these lines during WWE broadcasts, capturing the attention of both the audience and the Skittles team.
During a recent episode of his podcast, “Grilling JR,” Ross reminisced about his unique approach to promoting Skittles and the positive response he received from the brand. He revealed that his enthusiastic ad-libs were not scripted but rather a way to add personality to the weekly sponsor segment. Ross stated, “The Skittles people loved it. I can’t tell you how many boxes of Skittles I got over my career. I could have supplied snacks for a children’s home.”
Ross’s ad-libs became a trademark of his commentary style and helped create a memorable association between WWE and Skittles. The partnership between the two entities was mutually beneficial, as Ross’s energetic promotion of the candy brand resonated with fans and increased Skittles’ visibility among wrestling enthusiasts.
Jim Ross’s love for Skittles continued even after his departure from WWE. In 2019, he joined AEW as a commentator, bringing his years of experience and unique style to the new wrestling promotion. Ross’s return to the commentary table at AEW Revolution 2024 to call the final match of Sting further solidified his status as one of the most iconic voices in professional wrestling.
The impact of Ross’s Skittles promotion can still be felt today. Fans fondly remember his enthusiastic endorsement of the candy, and Skittles remains a popular choice among wrestling fans. The partnership between WWE and Skittles serves as a testament to the power of effective brand promotion and the influence of charismatic personalities like Jim Ross.
In conclusion, Jim Ross’s promotion of Skittles on WWE programming was a memorable and successful collaboration. His ad-libs and passionate endorsement of the candy brand resonated with fans and garnered praise from Skittles. The partnership between WWE and Skittles continues to be a testament to the impact of effective brand promotion in the world of professional wrestling.