WWE NXT has featured several main roster Superstars in recent weeks, including the likes of Becky Lynch, The Judgment Day, and Seth Rollins.
Fightful Select is reporting that main roster talents coming down to NXT is WWE’s strategy to increase viewership and ratings on Tuesday nights.
WWE sources have suggested that the company is pushing to reach higher numbers for better leverage for a rights fee deal or package.
WWE plans to prove that with a few changes to its product, the ratings can increase at any point in time. This in turn can make WWE’s product more appealing to any network.
WWE officials are reportedly “ecstatic” about the improved metrics for the September 12th NXT episode, featuring Becky Lynch vs. Tiffany Stratton. It was the show’s largest audience in nearly three years.
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WWE NXT Utilizes Main Roster Superstars to Boost Ratings and Viewership
In recent weeks, WWE NXT has been incorporating main roster Superstars into their shows in an effort to increase viewership and ratings on Tuesday nights. This strategy is part of WWE’s plan to attract a larger audience and secure a more lucrative rights fee deal or package.
According to reports from Fightful Select, WWE sources have revealed that the company is actively pushing for higher numbers in order to have better leverage during negotiations for broadcasting rights. By showcasing main roster talents on NXT, WWE aims to prove that with a few changes to its product, the ratings can increase at any given point in time. This, in turn, would make WWE’s product more appealing to potential networks.
The September 12th episode of NXT, featuring a match between Becky Lynch and Tiffany Stratton, garnered significant attention and became the show’s highest-rated episode in nearly three years. WWE officials are reportedly “ecstatic” about the improved metrics and see it as a positive sign for the future of NXT.
By bringing in established Superstars like Becky Lynch, The Judgment Day, and Seth Rollins, WWE is not only providing fresh matchups and storylines for fans but also attracting viewers who may not regularly tune into NXT. This crossover between the main roster and NXT allows for increased exposure for both brands and creates excitement among fans.
The inclusion of main roster Superstars on NXT also benefits the talent themselves. It provides an opportunity for them to showcase their skills to a different audience and potentially elevate their status within the company. It can also lead to new rivalries and storylines that add depth and intrigue to the overall WWE narrative.
As fans eagerly anticipate future episodes of NXT, it is clear that WWE is committed to utilizing its entire roster to create compelling content and increase viewership. Whether it’s through surprise appearances or planned matchups, the integration of main roster Superstars into NXT is a strategic move that aims to captivate audiences and solidify the brand’s position in the wrestling industry.
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