Hulk Hogan Details Legal Struggles Between WWE & Marvel Over His Name

In a recent appearance on “The Weekend After” podcast, Hulk Hogan shared how he came to own his ring name and all associated trademarks, licenses and rights.

Delving into a legal conflict between WWE, Marvel and himself that spanned several decades, Hogan shared,

“I own everything. I own Hulk Hogan, Hulkamania, Hulkster. I’m one of the few guys who own the name, rights, trademarks, and licenses. [Vince] goes, ‘I want you to be Hulk Hogan.’ ‘What does Hulk Hogan mean?’ ‘Ivan Putski for the Polish Americans, Bruno Sammartino for the Italian Americans, Chief Jay Strongbow for the Native Americans, and Hulk Hogan for the Irish Americans.’ Vince gave me the name. Vince Sr dies, Vince Jr takes over. Right when Hulk Hogan takes off, we get a call… Marvel comics. ‘You’re infringing on our mark. Reasonably similar. We’re going to sue you, put you in litigation.’ We let them have the name, didn’t license the name. I only had to pay them one-tenth of 1%. That went from 1985 to 2005. In 2005, it’s over. Now, I can’t use Hulk Hogan anymore, and I’m red hot in 2005. I went to my attorney, ‘I don’t give a damn what deal you make, you’re going to make a deal because I need the name.’ What happened was, I got a one-year extension and I had to pay them 30% of everything I made. Movies, TV wrestling, they got 30% of everything, but if they decided to sell the name, they had to give me first shot at it. They couldn’t sell the name or do anything. Fair market value. All of a sudden, Marvel Comics gets in a b*tchfest with WWE about intellectual properties, that they can’t re-air old Hulk Hogan matches. Marvel Comics lost. They owe Vince $35 million. They made a huge mistake. They said, ‘Instead of paying $35 million, how about we give you the Hulk Hogan name.’ I heard about it and went, ‘You screwed up now.’ Now, I don’t have to pay $35 million for the name, you have to sell it for me for fair money value,’ which is only $750 grand. I bought the name back. Vince wanted to buy the name from me. ‘Nah, I got this one.’ I bought the name back and I own everything.”

With Hogan’s track record when it comes to sharing stories, however, we’d advise you to take this one with a grain of salt and then some.

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