How Kevin Nash Played a Key Role in Bringing Slim Jim Sponsorship to WCW with Randy Savage

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On a recent edition of his “Kliq This” podcast, Kevin Nash revealed that he was partly responsible for the late “Macho Man” Randy Savage taking his Slim Jim sponsorship with him to WCW.

As the WWE Champion, Nash went to Slim Jim and filmed a commercial. While wrapping up, Nash spoke to the company executives and asked them to stick with Savage as their spokesperson.


You can check out some highlights from the podcast below:

On his role in Macho Man taking the Slim Jim sponsorship away from WWE: “I had a lot to do with that. They came to me, because I was the champion, and we did a Slim Jim commercial. When we were wrapping things up, I was talking to the execs, and I said, ‘Man, I’m not the guy. This is synonymous with Randy. You should stick with Randy.’ … On my son’s urn, I said, ‘You should stay with Randy.’”

On Savage and Vince McMahon having long-term heat over Savage taking away the Slim Jim sponsorship: “Oops, I thought I was doing Macho a favor. He’s up there looking down on me going, ‘Nash, you always had my back.’”

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Kevin Nash Reveals His Role in Randy Savage’s Slim Jim Sponsorship Move to WCW

In the world of professional wrestling, sponsorship deals play a significant role in the careers of wrestlers. These deals not only provide financial stability but also help to enhance a wrestler’s image and popularity. One such iconic sponsorship deal was between the late “Macho Man” Randy Savage and Slim Jim. Recently, former WWE Champion Kevin Nash revealed that he played a crucial role in Savage taking his Slim Jim sponsorship with him to WCW.

During an episode of his podcast “Kliq This,” Kevin Nash shared the story behind Savage’s move to WCW with the Slim Jim sponsorship. Nash explained that as the WWE Champion at the time, he was approached by Slim Jim to film a commercial. While wrapping up the shoot, Nash took the opportunity to speak with the company executives and suggested that they stick with Savage as their spokesperson.

Nash recognized that Savage had become synonymous with Slim Jim due to his memorable catchphrase, “Snap into a Slim Jim!” He believed that Savage was the perfect fit for the brand and insisted that they continue their partnership with him. Nash even mentioned that on his son’s urn, he had written a message urging Slim Jim to stay with Randy.

Little did Nash know that his well-intentioned gesture would contribute to the long-standing heat between Savage and WWE Chairman Vince McMahon. It is no secret that Savage and McMahon had a strained relationship, and the Slim Jim sponsorship issue only added fuel to the fire. Nash humorously acknowledged this, saying, “Oops, I thought I was doing Macho a favor. He’s up there looking down on me going, ‘Nash, you always had my back.'”

The revelation by Kevin Nash sheds light on the behind-the-scenes dynamics of wrestling sponsorships and the impact they can have on a wrestler’s career. It also highlights the loyalty and camaraderie among wrestlers, as Nash genuinely believed that Savage deserved to continue his partnership with Slim Jim.

The Slim Jim sponsorship became an integral part of Randy Savage’s persona, with fans associating him with the popular snack. His larger-than-life personality and catchphrase became intertwined with the brand’s marketing campaigns, creating a lasting impression on wrestling fans worldwide.

While the Slim Jim sponsorship move to WCW may have caused tension between Savage and McMahon, it ultimately allowed Savage to continue his successful career outside of WWE. The move to WCW provided him with new opportunities and helped solidify his status as one of the greatest wrestlers of all time.

In conclusion, Kevin Nash’s revelation about his role in Randy Savage’s Slim Jim sponsorship move to WCW offers a fascinating glimpse into the world of wrestling sponsorships. It showcases the impact that these deals can have on a wrestler’s career and the relationships between wrestlers and executives. The story also serves as a reminder of Randy Savage’s enduring legacy and his iconic association with Slim Jim.