On a recent edition of his “Strictly Business” podcast, Eric Bischoff discussed WWE not reaching a media rights deal for RAW, their current deal with the USA Network expiring next fall, and more.
You can check out some highlights from the podcast below:
On WWE potentially taking RAW’s media rights deal negotiations down to the wire: “Yes, yes. Not ideal because keep in mind — let’s say for example. Warner Brothers Discovery decided they wanted to buy those rights. They’re going to want to know that well enough in advance that they can plan their upfronts, so they can maximize the opportunity. The ad sales component of this is very, very freaking critical as we found out from Lachlan Murdoch when Fox talked about the reason they didn’t renew SmackDown, was because the ad rates didn’t support the cost of the program in the long run. Well, one of the ways that a network can ensure that they can maximize their investment — or at least get a return on it — is to have enough time to plan, sell, and promote. And waiting till October is certainly plausible, because the upfronts aren’t until the following spring. So there’s still time, but it would be much better to get that nailed down sooner.
“Here’s my takeaway from reading that and listening to you read it. The one thing I took away is, ‘We got time.’ They are in the driver’s seat. They are, RAW is, WWE is representing one of, if not the most successful, show on cable television. Name one that’s been around longer or gets anywhere near the ratings 52 freaking weeks a year. That makes WWE and Monday Night RAW one of the most coveted opportunities in Hollywood — probably right now, and certainly into the future. And yes, it’s expensive. And yes, there’s an ad problem. There’s still a stigma, it’s still there and hasn’t gone. It’s gotten better, but it’s still there. But is there another programming opportunity? If you’re a network programming executive, can you think of one cable program out there that if your network wanted to plant a flag and become a viable contender as a top 10, top five network, is there any better program out there than WWE? Let me answer that: f**k no. So they got time. That’s my takeaway.”
On WWE waiting until the NBA TV deal is done: “Do they have a choice? If the networks aren’t willing to move until they find out which way the NBA is going to fall, then it’s not like WWE gets a vote. What, are they going to call the network? Say, ‘No, no, you gotta make a decision sooner. Take it or leave it.’ They’re not going to do that, because they’re going to leave it. No, I think it’s common sense.”
You can keep up with all your wrestling news right here on eWrestlingNews.com. Or, you can follow us over on our Twitter and Facebook pages.
The future of WWE’s media rights deal for RAW has been a topic of discussion recently. With their current deal with the USA Network set to expire next fall, WWE has yet to reach a new agreement for the broadcasting rights of their flagship show.
On a recent episode of his “Strictly Business” podcast, Eric Bischoff shared his thoughts on the situation. He highlighted the importance of securing a media rights deal well in advance, especially if a major network like Warner Brothers Discovery were to express interest. Planning upfronts and maximizing ad sales are crucial components that require sufficient time.
Bischoff emphasized that WWE is in a strong position due to the success and longevity of Monday Night RAW. It is one of the most successful shows on cable television, consistently delivering high ratings throughout the year. This makes WWE and RAW an attractive opportunity for networks looking to establish themselves as top contenders in the industry. Despite the challenges posed by advertising rates and lingering stigmas, WWE has time on their side to negotiate a favorable deal.
Another factor affecting WWE’s negotiations is the NBA TV deal. Bischoff pointed out that WWE may have to wait until the networks determine the outcome of the NBA deal before finalizing their own agreement. It is a matter of common sense for networks to prioritize such significant sports deals, leaving WWE with limited influence over the timeline.
While the future of RAW’s media rights deal remains uncertain, WWE fans can stay updated on all wrestling news through eWrestlingNews.com. The website provides comprehensive coverage, and fans can also follow their Twitter and Facebook pages for regular updates.
In conclusion, WWE’s negotiations for RAW’s media rights deal are ongoing, with their current deal set to expire next fall. Despite potential challenges, WWE’s strong position as a long-standing successful show on cable television makes it an attractive opportunity for networks. The outcome may depend on external factors such as the NBA TV deal, but WWE has time to secure a favorable agreement. Fans can stay informed through eWrestlingNews.com and their social media platforms.