Eric Bischoff is very impressed that WWE has been able to land a deal with Wheatley Vodka that sees the alcohol brand team with Cody Rhodes.
On a recent edition of his “83 Weeks” podcast, Eric Bischoff discussed The Rock’s attack on Cody Rhodes from Monday Night RAW. He said,
“He goes to take him outside and as he opens the door, what do we see? We see the back of Cody’s bus, which is wrapped with a Wheatley Vodka advertisement. Now, I don’t know what that deal is, if it’s a Cody deal or a WWE deal.”
When Bischoff’s co-host Conrad Thompson confirmed that a WWE deal is in place, Bischoff was impressed that the company landed such a contract. He said,
“How awesome is that? That’s the business of the wrestling business. That’s a big step. Alcohol and wrestling? Never been able to find a way to play together.”
Rhodes and Seth Rollins will face The Rock and Roman Reigns at WrestleMania 40 (Night One). WrestleMania 40 will take place on April 6 and April 7 from Philadelphia, PA.
WWE’s Deal with Wheatley Vodka Impresses Eric Bischoff
The world of professional wrestling is no stranger to partnerships and sponsorships. From energy drinks to snack foods, wrestlers have often been associated with various brands. However, a recent deal between WWE and Wheatley Vodka has caught the attention of industry veteran Eric Bischoff.
During a recent episode of his podcast “83 Weeks,” Bischoff discussed The Rock’s attack on Cody Rhodes during Monday Night RAW. As the attack unfolded, viewers caught a glimpse of the back of Cody’s bus, which was wrapped with a Wheatley Vodka advertisement. This sparked a discussion between Bischoff and his co-host Conrad Thompson about the nature of the deal.
While it remains unclear whether the deal is specifically with Cody Rhodes or WWE as a whole, Bischoff expressed his admiration for the partnership. He remarked, “How awesome is that? That’s the business of the wrestling business. That’s a big step. Alcohol and wrestling? Never been able to find a way to play together.”
Bischoff’s sentiment reflects the historical challenges faced by professional wrestling when it comes to alcohol sponsorships. The industry has often struggled to strike a balance between promoting responsible drinking and maintaining a family-friendly image. However, this recent collaboration between WWE and Wheatley Vodka suggests a shift in attitudes and a willingness to explore new avenues for partnerships.
The partnership between WWE and Wheatley Vodka comes at an opportune time, as WrestleMania 40 approaches. Cody Rhodes, alongside Seth Rollins, will face off against The Rock and Roman Reigns on Night One of the event. WrestleMania 40 is set to take place on April 6 and April 7 in Philadelphia, PA.
This collaboration not only highlights the evolving landscape of professional wrestling but also signifies the growing acceptance of alcohol brands within the industry. By aligning themselves with reputable alcohol companies, wrestlers and promotions can tap into a wider range of sponsorship opportunities, ultimately benefiting both parties involved.
As the wrestling industry continues to evolve, partnerships like the one between WWE and Wheatley Vodka demonstrate the willingness of promoters and wrestlers to explore new avenues for branding and sponsorship. With responsible promotion and careful consideration, alcohol brands can find a place within the world of professional wrestling, opening up new possibilities for both parties involved.
In conclusion, the recent partnership between WWE and Wheatley Vodka has impressed industry veteran Eric Bischoff. This collaboration not only signifies a shift in attitudes towards alcohol sponsorships within professional wrestling but also opens up new opportunities for branding and sponsorship. As WrestleMania 40 approaches, fans can look forward to witnessing the impact of this partnership firsthand.