On March 22, WWE filed to trademark the term ‘Breakout.’
Additionally, the company filed trademarks for The Creed Brothers, The LWO, Ivar, Rezar, Akam, Carlito, #DIY and Paul Ellering ring names.
You can check out the official trademark descriptions below:
“Trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
WWE Files Trademarks for ‘Breakout’ and Several Ring Names
On March 22, World Wrestling Entertainment (WWE) made headlines by filing trademark applications for various terms and ring names. Among the notable trademarks were ‘Breakout,’ The Creed Brothers, The LWO, Ivar, Rezar, Akam, Carlito, #DIY, and Paul Ellering.
The purpose of these trademark registrations is to protect WWE’s intellectual property rights and prevent others from using these terms or names without permission. WWE’s trademarks cover a wide range of entertainment services, including wrestling exhibitions and performances, broadcast media, online platforms, and fan club events.
The trademark description provided by WWE states that it intends to offer wrestling exhibitions and performances by professional wrestlers through various media channels such as television, radio, and the internet. This includes broadcasting wrestling news and information via online platforms and providing a website dedicated to sports entertainment information.
Furthermore, WWE plans to engage with its fan base by organizing sporting events for wrestling fan club members and hosting social entertainment events. The company also aims to provide online newsletters and blogs related to sports entertainment.
The ‘Breakout’ trademark is particularly intriguing as it suggests the introduction of new talent or a platform for rising stars within WWE. This term could potentially be used for a specific event or a series of matches that showcase emerging wrestlers.
The Creed Brothers, The LWO, Ivar, Rezar, Akam, Carlito, #DIY, and Paul Ellering are all ring names that WWE is seeking to protect. These names are associated with current or former WWE wrestlers and personalities. By securing the rights to these names, WWE ensures that they have exclusive control over their usage in the realm of professional wrestling.
Trademark filings are a common practice in the entertainment industry, especially for companies like WWE that heavily rely on branding and intellectual property. By registering trademarks, WWE can safeguard its brand identity and prevent confusion among fans or potential infringers.
It is worth noting that the filing of a trademark does not guarantee immediate usage or plans for the associated term or name. WWE often files trademarks as a precautionary measure to secure its intellectual property rights and explore potential future opportunities.
In conclusion, WWE’s recent trademark filings for ‘Breakout’ and various ring names demonstrate the company’s commitment to protecting its brand and intellectual property. These trademarks cover a wide range of entertainment services and reflect WWE’s ongoing efforts to engage with its fan base and maintain its position as a leader in the world of professional wrestling.