Dana White Says Endeavor Can Take WWE To Another Level

WWE’s sale to the Endeavor Group will see the global leader in entertainment, sports, and fashion, merge UFC with WWE to form a new publicly-traded company valued at $21 billion.

According to UFC President Dana White, WWE has a good partner in Endeavor CEO Ari Emanuel. White stated that Emanuel has granted UFC the complete freedom to run things the way they choose.

Appearing on “The Pat McAfee Show,” White addressed WWE’s sale to Endeavor, and shared his own experiences working with Emanuel after Endeavor Group purchased UFC in 2016.

You can check out some highlights from the interview below:

On working with Ari Emanuel: “It’s one of the great things about Ari and why he’s such a great partner, and why he’s so good to work with. He came in and he bought the UFC, they asked me to stay, and Ari is one of those guys that, he lets you run your business. He lets you do what you do, and I actually met with the McMahons the last time I was in New York. They wanted to know what it was like to be in business with him and everything else. Obviously I couldn’t say anything but incredible, positive things about him.

“Ari is one of those guys, you run your business, and if you need him, pick up the phone and call him, and he can make anything happen. How this is gonna affect our company? It won’t at all, we’re gonna keep doing what we do. How it affects WWE, I think that there’s a lot of value that Ari can add on the business side, whether it’s licensing, sponsorship, and the list goes on and on. He’ll help grow those different areas of their business, and they’re valued at $9 billion. Watch and see what they are in five years,” White said.

On WWE selling to Endeavor: “We always knew there was room for growth, and what we wanted to do, just like Bob Meyrowitz, who sold it to us, Bob Meyrowitz felt like we were guys who could take it to another level. The same thing happened when we sold to Ari. You wanted to sell it to a guy who could help grow the business and take it to another level. That’s exactly what Vince has done, too. When you look at all the suitors out there and all the people out there that possibly want to buy your business, you want to sell it to the group that you think can take it to another level.”

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