Rob Kligman, the Chief Revenue Officer for Anthem Sports, recently revealed his aspirations for an OTT (over-the-top TV) distribution strategy for TNA in his interview with Essentially Sports. OTT TV bypasses traditional television methods and instead uses digital platforms such as subscription services and Free Ad-Supported TV (FAST) channels for distribution.
Kligman expressed the significance of distributing content via OTT platforms, stating that they provide an outlet that wouldn’t have been available 15-20 years prior. The simplicity of OTT distribution is integral for content-rich opportunities. He underscored that, in his opinion, content is king. However, he also emphasized that OTT distribution alone would not be a magic bullet. The strategy sought after would be a combination of OTT and broadcast deals to attain the maximum possible audience outreach.
In additional news, WOW – Women of Wrestling announced their first-ever appearance at the San Diego Comic-Con later this month. The leaders of WOW and some WOW Superheroes will be hosting a special panel to discuss the recent rise in female representation in sports and the correlation between comics and professional wrestling. They will also offer a glimpse into the upcoming third season of WOW – Women of Wrestling.