Cathy Kelley believes WWE should use their digital platforms in the form of TikTok and YouTube to advance the storylines you see on television.
While WWE often posts “Digital Exclusives” to social media following RAW, SmackDown, and NXT, Kelly believes they could do even more.
Speaking on a recent edition of the “Out of Character with Ryan Satin” podcast, Kelly said that more could be done to advance storylines on social media. She said,
“I mean that was always — when I was working with digital in a bigger capacity, I thought that there was this opportunity. Even though we have hours of television time, there’s so many stories that can be told elsewhere and TikTok seemed like, it was just the easy avenue to tell those stories. I still think that’s something WWE can do in the future, stories can start in a digital exclusive. They do a great job at utilizing Twitter, utilizing social media to create matches and start feuds but there is still such an untapped side to all of that.”