Business Metrics, Attendance, Google Search Interest For AEW x NJPW Forbidden Door II

AEW x NJPW Forbidden Door II broke AEW’s record for a live gate with $1.2 million, which is also the third-largest live gate ever for a wrestling show in Canada.

AEW President Tony Khan announced that the PPV buys for AEW x NJPW Forbidden Door II increased from last year’s event (127,000), as well as this year’s Double Or Nothing (140,000).

While the exact figure still isn’t known, The Wrestling Observer Newsletter has shared some details on the business metrics for AEW x NJPW Forbidden Door II.

Streaming PPV was up 5% from Double Or Nothing 2023 while traditional PPV buys were down 11.7% from Double Or Nothing and Revolution 2023, with some reports listing it as much as 15%. Combined, the figure should be around the same as last month, with international buys outside of Japan identical to May. However, AEW x NJPW Forbidden Door II also has buys on New Japan World (around 5,000 to 10,000), hence it will end up having more than Double Or Nothing 2023.

AEW x NJPW Forbidden Door II was down 19.6% in traditional cable PPV buys from Forbidden Door 2022, but that doesn’t account for streaming PPV buys.

Of those who bought AEW x NJPW Forbidden Door II, 57.3% also bought Double Or Nothing 2023.

Of those who bought WWE Night Of Champions 2023, 7.3% bought Forbidden Door II, down from the amount who bought Double Or Nothing (14.4%), which was the day after.

AEW x NJPW Forbidden Door II did not rank among the top Google searches on June 25. The event had 13,600 people in attendance with 13,100 paid.

Theater attendance was up 15% per screen (a little over $6,320) compare to Double Or Nothing 2023. The actual gross in theaters was down between 21.7% to 26.8%, as AEW x NJPW Forbidden Door II aired in around 160-171 theaters while Double Or Nothing aired in 240 theaters. Double Or Nothing earned $138,000, while Forbidden Door II likely grossed between $101,000 and $108,000.

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