Bully Ray Critiques AEW Programming, Talks Jimmy Jacobs’ Creative Involvement
During a recent edition of “Busted Open Radio,” Bully Ray critiqued AEW for always assuming that the audience knows and understands the developments in the product. Ray accused AEW of only catering to its fanbase.
The WWE Hall of Famer also discussed Jimmy Jacobs’ creative fingerprints in AEW programming. Jacobs was hired by AEW last month.
You can check out some highlights from the podcast below:
On the necessity in reminding and spoon feeding the audience: “You have to remind the fanbase, and spoon-feed them. One of the things that I think AEW takes for granted is that their audience knows everything at every time. Great. Assume your audience doesn’t know, so just in case there are people that don’t know, or — even better — just in case you have new viewers, you can bring them up to speed.” Bully pointed out that recapping events from previous weeks is something that WWE does better than any other promotion, and it’s something AEW should work to improve at.”
On AEW only catering to their fanbase: “This is where AEW has another issue. They only cater to their fanbase. That fanbase ain’t going nowhere. That fanbase is loyal. They will stick by Tony, AEW, and the boys and girls until that company goes on for another hundred years or ends tomorrow. But, in catering to them, assume … somebody tuned in tonight who’s never seen your show. That’s why I need this very broad-stroke explanation from Eddie.”
On Jimmy Jacobs signing with AEW: “As a person who just recently, for the last six to eight months, got to work with Jimmy Jacobs, I saw his creative mind and how he works, how he listens, and how he keeps a very open mind to a lot of ideas. AEW recently reached out to Jimmy Jacobs. I believe they made him a very lucrative offer that he could not turn down.”
On his Jimmy Jacobs working creatively with Tony Khan: “Jimmy is now working, I believe, hand in hand with Tony, and a lot of the stuff that I saw last night, especially the friendship between MJF and Adam Cole, was very reminiscent of things I had seen in WWE in the past. So if Jimmy is working with Tony on the sports entertainment end of AEW, I think he’s going to bring some good stuff to the table.”
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