Bruce Prichard Discusses His Criteria For Gauging A Wrestler’s Popularity

On the latest episode of his “Something to Wrestle” podcast, Bruce Prichard delved into his approach to assessing a wrestler’s popularity and shared insightful perspectives on various indicators.

You can check out some highlights from the podcast below:

On evaluating a star’s overness and the factors to be considered: “Consistency, man. It’s a feel. I will talk to new talent a lot of times in developmental or at a school or what have you and try to explain to them, man, don’t ever think about what you’re going to do. Feel it, feel what’s right to do next. Don’t think about what you should do. Feel it and know what to do. Without a doubt, merchandise sales, that’s a big indicator, but you have to look at those merchandise sales over time. If you do something hot or it’s a cool piece of merchandise that just came out, and it blows off the shelves, you’re going to take notice and go, ‘Okay, what’s different here?’, but then you’re also listening to the audience reactions. Are they sustained? Are they consistent? Are the reactions genuine, or is it due to something there that the talent is trying to do and overcompensate for? It’s just a lot of factors, and so much of it is just feel.”

On the significance of TV rating spikes: “Yes, there are indicators, man. If you advertise something and you have somebody on top that hasn’t been there before you see a distinct uptick, then okay, you’re gonna take notice, do it again. Alright, there’s a trend, there’s a pattern now that you can look at. Take them off, does it drop? There’s so many different factors. It’s not just oh, ‘Hey, man, so and so on Twitter says that I had the best match of the night, so I’m over. It doesn’t work like that.”

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