On a recent edition of his “Hall of Fame” podcast, Booker T discussed All Elite Wrestling adding ‘AEW Dynasty’ to its annual schedule and the possible reasons behind it. He said,
“I think they’re saying that, ‘Guys, we need to create more revenue. We need to sell more merch. We need to get more interest in this product.’ So moving that number up seems like that’s business-related to me.”
AEW Dynasty was announced during Sunday night’s AEW Revolution pay-per-view event. The show will take place on April 21.
AEW began in 2019 with four pay-per-views, Revolution, Double or Nothing, All Out, and Full Gear. In 2022, the company added AEW x NJPW: Forbidden Door to its schedule.
2023 saw AEW add three more pay-per-views to its schedule: AEW All In, WrestleDream, and Worlds End.
All Elite Wrestling (AEW) has recently announced the addition of ‘AEW Dynasty’ to its annual schedule, and this decision has sparked discussions among fans and experts. On his “Hall of Fame” podcast, Booker T shared his thoughts on the matter, suggesting that the move is aimed at generating more revenue, increasing merchandise sales, and generating greater interest in the product.
AEW Dynasty was unveiled during the AEW Revolution pay-per-view event, with the show scheduled to take place on April 21. This addition marks another step in AEW’s expansion since its inception in 2019. Initially, the company started with four pay-per-views: Revolution, Double or Nothing, All Out, and Full Gear. However, in 2022, AEW expanded its schedule by adding AEW x NJPW: Forbidden Door.
In 2023, AEW further expanded its pay-per-view lineup by introducing three more events: AEW All In, WrestleDream, and Worlds End. With the addition of AEW Dynasty, the company now boasts an impressive annual schedule that caters to the demands and expectations of its growing fan base.
Booker T’s comments shed light on the potential motivations behind AEW’s decision to expand its pay-per-view offerings. By adding more events to their schedule, AEW aims to create additional revenue streams. Pay-per-view events are a significant source of income for wrestling promotions, as fans are willing to pay to watch these highly anticipated shows.
Moreover, increasing the number of pay-per-views allows AEW to sell more merchandise. Pay-per-view events often feature exclusive merchandise and limited-edition items that fans eagerly collect. By offering more events throughout the year, AEW can capitalize on the demand for unique and collectible merchandise associated with these shows.
Additionally, expanding the annual schedule helps generate more interest in AEW’s product. Wrestling fans are always looking for new and exciting content, and by providing a diverse range of pay-per-view events, AEW can cater to different preferences and keep fans engaged throughout the year. This strategy not only attracts new viewers but also retains existing ones, ensuring a loyal and dedicated fan base.
AEW’s decision to add ‘AEW Dynasty’ to its annual schedule reflects the company’s ambition to grow and establish itself as a major player in the wrestling industry. By strategically expanding their offerings, AEW aims to increase revenue, boost merchandise sales, and generate greater interest in their product. As fans eagerly await the upcoming AEW Dynasty event, it is clear that AEW is committed to delivering top-notch entertainment and captivating experiences for wrestling enthusiasts worldwide.