Analysis of the Overnight Ratings for AEW Dynamite (February 14, 2024)

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This week’s episode of AEW Dynamite rose in viewership and the key 18-49 demo rating.

AEW Dynamite had 811,000 viewers with a 0.30 rating in the 18-49 key demo and a 0.26 rating in the 18-34 demo.

The Wrestling Observer Newsletter has shared a detailed look at the figures, including a breakdown of each quarter hour.

AEW Dynamite was #2 for the night on cable and #1 in its time slot. The NBA game between the Golden State Warriors and Los Angeles Clippers on ESPN, which went against the West Coast airing, had 1,324,000 viewers and a 0.41 rating.

AEW Dynamite managed to beat FOX and NBC on network TV while beating ABC from 8:30 to 9:00 and then 9:30 to 10:00. The only station to beat TBS in the time slot was CBS.

Compared to last week, AEW Dynamite was up 0.7% in viewers, up 7.4% in 18-49 and up 13.8% in 18-34.

Compared to last year, AEW Dynamite was down 1.9% in viewers, up 11.6% in 18-49 and up 32.1% in 18-34.

AEW Dynamite had 127,000 in men 18-34 (up 33.7%), 54,000 in women 18-34 (down 15.6%), 136,000 in men 35-49 (down 12.3%) and 76,000 in women 35-49 (up 43.4%). The audience in 18-49 was 66.9% male.

Q2 was the high point in 18-34, men 18-34, and 35-49. Q5 was the high point in men 25-54. Q6 was the high point in men 18-49. The overrun was the high point in men 35-49.

Q1: Jon Moxley vs. Dax Harwood – 944,000 viewers, 411,000 in 18-49
Q2: End of Moxley vs. Harwood/Don Callis interview/Wardlow squash/Young Bucks arrive – 905,000 viewers (down 39,000), 431,000 in 18-49 (up 20,000)
Q3: Adam Copeland vs. Daniel Garcia – 762,000 viewers (down 143,000), 354,000 in 18-49 (down 77,000)
Q4: End of Copeland vs. Garcia/Samoa Joe promo – 792,000 viewers (up 30,000), 384,000 in 18-49 (up 30,000)
Q5: Samoa Joe, Swerve Strickland & Hangman Page segment/Toni Storm video/Deonna Purrazzo promo/The Young Bucks vs. Top Flight – 833,000 viewers (up 41,000), 422,000 in 18-49 (up 38,000)
Q6: End of Bucks vs. Top Flight, Darby Allin promo – 785,000 viewers (down 48,000), 409,000 in 18-49 (down 13,000)
Q7: Bang Bang Scissor Gang promo/Willow Nightingale vs. Skye Blue – 741,000 viewers (down 44,000), 369,000 in 18-49 (down 40,000)
Q8: End of Nightingale vs. Blue/Orange Cassidy vs. Matt Taven – 725,000 viewers (down 16,000), 363,000 in 18-49 (down 6,000)
Overrun: End of Cassidy vs. Taven – 785,000 (up 60,000), 405,000 in 18-49 (up 42,000)

This week’s episode of AEW Dynamite saw a rise in viewership and key demographic ratings, according to The Wrestling Observer Newsletter. The show garnered 811,000 viewers with a 0.30 rating in the 18-49 key demo and a 0.26 rating in the 18-34 demo.

AEW Dynamite ranked #2 for the night on cable and #1 in its time slot. It faced competition from an NBA game between the Golden State Warriors and Los Angeles Clippers on ESPN, which had 1,324,000 viewers and a 0.41 rating.

What’s impressive is that AEW Dynamite managed to beat network TV stations like FOX and NBC during its time slot, surpassing ABC from 8:30 to 9:00 and then 9:30 to 10:00. The only station that outperformed AEW Dynamite in that time slot was CBS.

In terms of week-to-week comparisons, AEW Dynamite experienced a 0.7% increase in viewership, a 7.4% increase in the 18-49 demographic, and a significant 13.8% increase in the 18-34 demographic.

When compared to the previous year, AEW Dynamite saw a slight decrease of 1.9% in viewership, but it had notable increases of 11.6% in the 18-49 demographic and an impressive 32.1% increase in the 18-34 demographic.

Breaking down the demographics further, AEW Dynamite had 127,000 male viewers aged 18-34, representing a 33.7% increase from the previous week. However, there was a slight decline of 15.6% in female viewers aged 18-34. In the 35-49 age group, there was a decrease of 12.3% among male viewers but a significant increase of 43.4% among female viewers. Overall, the 18-49 demographic was predominantly male, with males making up 66.9% of the audience.

Analyzing the viewership by quarter hour, several segments stood out as high points. The first quarter (Q1) featuring the match between Jon Moxley and Dax Harwood attracted 944,000 viewers, with 411,000 in the 18-49 demographic. The second quarter (Q2), which included the end of the Moxley vs. Harwood match, a Don Callis interview, a Wardlow squash match, and the arrival of the Young Bucks, had 905,000 viewers (a decrease of 39,000) and 431,000 in the 18-49 demographic (an increase of 20,000).

Other notable segments included Q5, which featured a Samoa Joe, Swerve Strickland & Hangman Page segment, a Toni Storm video, a Deonna Purrazzo promo, and The Young Bucks vs. Top Flight match. This segment attracted 833,000 viewers (an increase of 41,000) and 422,000 in the 18-49 demographic (an increase of 38,000). The overrun segment also performed well, with the end of the Orange Cassidy vs. Matt Taven match drawing in 785,000 viewers (an increase of 60,000) and 405,000 in the 18-49 demographic (an increase of 42,000).

Overall, AEW Dynamite’s rise in viewership and key demographic ratings is a positive sign for the promotion. The show continues to compete strongly against other networks and attract a dedicated fanbase. With consistent growth in the 18-49 and 18-34 demographics, AEW Dynamite is solidifying its position as a major player in the wrestling industry.