Analysis of Netflix’s Financial Investment in WWE Monday RAW

Analysis of Netflix’s Financial Investment in WWE Monday RAW
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Analysis of Netflix’s Financial Investment in WWE Monday RAW
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In January 2025, WWE plans to move Monday Night RAW from the USA Network to Netflix. This will be the first time RAW will not air new episodes on a traditional television network.

The deal with Netflix is worth $500 million annually and will span over ten years. This represents a significant increase compared to WWE’s previous deal with NBCU, valued at approximately $250-260 million per year.

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Although WWE’s agreement to air RAW on the USA Network is set to continue until October 2024, it is still undecided where RAW will air between the end of that deal and the start of the Netflix deal, as stated by a Variety source familiar with the situation.

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In a surprising move, WWE has announced that Monday Night RAW will be moving from the USA Network to Netflix starting in January 2025. This marks the first time that RAW will not air new episodes on a traditional television network.

The deal between WWE and Netflix is worth a staggering $500 million annually and will span over a period of ten years. This represents a significant increase compared to WWE’s previous deal with NBCU, which was valued at around $250-260 million per year.

While WWE’s agreement to air RAW on the USA Network is set to continue until October 2024, it is still uncertain where RAW will air between the end of that deal and the start of the Netflix deal. According to a source familiar with the situation, WWE has yet to decide on a network for this interim period.

This move to Netflix highlights the growing influence and popularity of streaming platforms in the entertainment industry. With millions of subscribers worldwide, Netflix provides WWE with a massive global audience and the potential for increased viewership.

For fans, this means that they will have even more options to watch their favorite wrestling show. Netflix’s on-demand streaming service allows viewers to watch RAW at their own convenience, without having to worry about missing an episode or setting their DVRs.

Additionally, this move could potentially lead to new opportunities for WWE to expand its reach and attract new fans. With Netflix’s extensive international presence, RAW could gain a larger international following, further solidifying WWE’s status as a global entertainment powerhouse.

However, it’s important to note that this move also comes with some potential drawbacks. While Netflix offers a wide range of content, it may not provide the same level of exposure and promotion that a traditional television network can offer. WWE will need to find creative ways to market RAW on the streaming platform and ensure that it reaches its target audience effectively.

Overall, the move of Monday Night RAW from the USA Network to Netflix represents a significant shift in the way wrestling content is consumed. It demonstrates the growing influence of streaming platforms and their ability to attract major deals with established entertainment companies like WWE. Only time will tell how this move will impact the wrestling industry and whether it will be a successful venture for both WWE and Netflix.