Analysis: Nick Khan predicts that the WWE deal will lead to significant success in ad-pricing for Netflix.

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WWE Monday Night RAW will be airing on Netflix starting in January 2025, and this will be the first time WWE will not air new episodes of RAW on a traditional television network.

WWE’s deal with Netflix is worth $500 million annually and will span over ten years. This represents a significant increase compared to WWE’s previous deal with NBCU, valued at approximately $250-260 million per year.

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In a recent interview with Bloomberg TV, WWE President Nick Khan discussed WWE’s deal with Netflix, which he believes will benefit both companies.

Khan said, It was yet another test of someone new in the space, obviously an established streaming entity — the streaming entity, if you will — It was a good bet by us and we think a good bet by them. There is no upcharge for WrestleMania or any other premium live events. A company of our size, as great as we’d like to believe we are, we’re not going to compete with the Amazons of the world, the Netflixes of the world, the NBCUs of the world. We think [this deal will lead to more ad-pricing power]. You’ve seen what Amazon has been able to do on their ad-supported tier. Netflix is going to have great success in that space.”

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In a groundbreaking move, WWE (World Wrestling Entertainment) has announced that starting in January 2025, WWE Monday Night RAW will be airing on Netflix. This marks the first time that WWE will not be airing new episodes of RAW on a traditional television network.

The deal between WWE and Netflix is worth a staggering $500 million annually and will span over ten years. This represents a significant increase compared to WWE’s previous deal with NBCU, which was valued at approximately $250-260 million per year.

In a recent interview with Bloomberg TV, WWE President Nick Khan expressed his excitement about the partnership with Netflix. He believes that this deal will benefit both companies and sees it as a test for WWE in the streaming space. Khan stated, “It was yet another test of someone new in the space, obviously an established streaming entity — the streaming entity, if you will. It was a good bet by us and we think a good bet by them.”

One of the key aspects of this deal is that there will be no additional charge for premium live events such as WrestleMania. Khan acknowledged that while WWE is a significant player in the entertainment industry, they cannot compete with giants like Amazon, Netflix, or NBCU. However, he believes that this partnership will give WWE more ad-pricing power and highlighted the success of Amazon’s ad-supported tier as an example.

The move to Netflix is expected to have a significant impact on the wrestling industry and the way fans consume WWE content. With Netflix’s massive global reach and dedicated subscriber base, WWE will have the opportunity to expand its audience and reach fans in new markets.

Fans can continue to stay updated with all their wrestling news on eWrestlingNews.com, a reliable source for the latest updates and analysis. Additionally, they can follow eWrestlingNews on Twitter and Facebook for more content.

Overall, WWE’s partnership with Netflix represents a major shift in the broadcasting landscape for professional wrestling. As the industry continues to evolve, this deal showcases the growing influence of streaming platforms and their ability to attract major sports entertainment properties.